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CC Regular Session 4. 7. <br />Meeting Date: 05/22/2012 <br />By: Patrick Brama, Administrative Services <br />Information <br />Title: <br />Approve Contract for New Map of the City of Ramsey with Village Profile <br />Background: <br />The last time the City undertook a map with Village Profile was six years ago. The contract was signed in 2005 <br />and the map was published in 2006. At the time the old Municipal Center was functioning, Ramsey Town Center <br />was active, Grady's Ace Hardware operating, and Spectator's was offering food and drink. A lot has changed since <br />then. As part of the EDA 2012 Work Plan, one of the EDA's identified priorities was to undertake an updated map <br />of the City that will reflect the new developments that have occurred in The COR and elsewhere. <br />Attached please find attached the proposed contract with Village Profile, a company that has undertaken maps for <br />over 1,400 communities nationally over the past 24 years. The publisher will provide 5,000 copies of the map at no <br />charge to the City of Ramsey. Advertisers pay for the maps and are allocated maps as well. The City is responsible <br />for reviewing the map in terms of the current street layouts, highlighted venues, etc. Village Profile has asked that <br />we provide a cubicle with access to one landline telephone to make calls to local businesses. It is estimated that the <br />Village Profile sales rep will need this for 3 to 4 weeks. Typically the sales rep is in one full day a week to set up <br />appointments, and in and out the rest of the time. Additionally, the City agrees to circulate an introductory letter <br />via e-mail, fax and conventional mail to its businesses announcing the map. The publisher will pay for any postage <br />costs. <br />Since the last map was developed the company has expanded its electronic version of the map that will also be <br />available for advertisers. This includes various wireless mobile versions of its community maps. Again, there is no <br />charge to the City for the electronic versions that are increasingly being used by residents and visitors. <br />Observations: <br />Funding Source: <br />The two basic costs incurred by the EDA for the new City map would be letterhead required for the introductory <br />letters and staff time to review the changes to the map. The EDA fund could be used to reimburse the letterhead <br />and estimated telephone costs. <br />Staff Recommendation: <br />City Staff recommends moving forward with the Village Profile contract and requesting that the City permit the use <br />of one office space and one landline telephone by Village Profile for an estimated four week period of time <br />mutually agreed to by the City and the Publisher. <br />EDA Action: <br />Approve moving forward with the Village Profile contract and requesting that the City permit the use of one office <br />space and one landline telephone by Village Profile for an estimated four week period of time mutually agreed to <br />by the City and the Publisher. <br />Village Profile Contract <br />Attachments <br />Form Review <br />