Laserfiche WebLink
HRA Work Session 4. 2. <br />Meeting Date: 10/02/2012 <br />By: Darren Lazan, Housing & <br />Redevelopment Authority <br />Information <br />Title: <br />Discuss Armstrong Interchange Initiative <br />Background: <br />Since the inception of the development plan for The COR, the HRA has established a series of priorities for the <br />project which have been instrumental to the progress to date. At the initial goal -setting for the project, two efforts <br />were identified and prioritized items la and lb in the development effort. These efforts are consistent with the top <br />traansportation priorities of the City's 2012-13 Action Plan. <br />The first item was the train station. The development team created plans and developed a "Get on Board" <br />campaign. We identified key project partners and funding sources, and developed a series of informational <br />brochures, boards, and banners to generate awareness of the project. Ultimately, this effort assisted in cementing <br />those partners, and the success of the project. <br />Similar efforts were begun with the Armstrong Interchange project. We developed informational brochures to use <br />in state and federal lobbying efforts and some boards to display at events. With the upcoming 2013 legislative <br />session, it is an opportune time to re -focus and revitalize efforts to secure project support and funding. <br />Notification: <br />Observations: <br />The development team would like to review previously prepared materials with the HRA, consider additional <br />resources that can be put towards this effort, and assign some tasks and timelines to advance the project. Such <br />tasks may include, but are not limited to: <br />- refresh marketing/briefing sheet and material <br />- develop facebook page <br />- develop newletter articles/press releases <br />- organize stakeholders <br />- pursue funding options <br />Recommendation: <br />The development team recommends the HRA consider the proposed initiative for the Armstrong Interchange and <br />provide direction as to proceeding with this effort. <br />Funding Source: <br />Staff allocations, HRA Professional Services and printing budgets. <br />Council Action: <br />