Agenda - Environmental Policy Board - 11/05/2012

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5. POLICY BOARD BUSINESS 5.01: Review and Consider Potential Icons or Symbols to Brand Environmental Information Associate Planner/Environmental Coordinator Anderson presented the staff report. He provided his input on each of the options, noting that he would not prefer the brown oak leaf as he believed that would make people think of oak wilt. He stated that he likes the magnifying glass but expressed concern that the picture would not be clear when reduced down. Board Member Lewis arrived at 6:37 p.m. Chairperson Max commented that he likes the R symbol included in the packet. Board Member Lewis provided some conceptual ideas that a friend of his drafted for the Board, which would work well in small or large scale. He stated that these ideas are simply concepts and would like to give his friend more time to draft some more ideas for the Board to review. He stated that while he liked the ideas brought forward from staff, he did not believe the symbols would translate well to different forms of media or handouts. Associate Planner/Environmental Coordinator Anderson stated that he would not be opposed to that idea and noted that while he would like the symbol to be chosen prior to the next issue of the newsletter; the new symbol could also be used in the first newsletter of 2013. Board Member Bentz commented that the symbol should not need an explanation and should translate well into black and white, as he believed that would be the form used most often. Chairperson Max questioned if any other Boards have their own symbol or identification. Associate Planner /Environmental Coordinator Anderson confirmed that there is not another Board with a symbol or identifier. He explained that he thought the purpose of the logo or icon was not to identify the Board but to identify environmental items in things such as the newsletter. Board Member Lewis commented that he did not believe there is anything problematic with the Board developing a symbol such as this to identify things the Board is involved in, such as the tree sale. Board Member Hiatt suggested that the symbol focus more on the "E ", for environment, with the "PB ", for Policy Board, much smaller. Board Member Lewis confirmed that the logo would include the "PB ", whereas the icon would focus solely on the "E ". He confirmed that the "E" would stand out, as to not confuse people into thinking the "E" is the start letter for a paragraph. He confirmed that the Board does not object to giving his friend some additional time to further work on the icon/logo for the Board. He noted that his friend is donating his time, as a designer, which is a significant cost savings. Environmental Policy Board / September 10, 2012 Page 2 of 6