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Auuendix B — Outdoor Advertisine Sien Brihtness Definitions <br />This appendix defines various technical terms that are used to describe the operational <br />aspects of electronic billboards. <br />Billboard Illuminance <br />Billboard illumination is typically discussed using two terms: illuminance and luminance <br />Because this section includes some technical jargon, a glossary that further defines terms <br />used in outdoor advertising is provided in Appendix C. <br />Illuminance: The amount of light that is incident to the surface of an object. This is the <br />method for describing ambient light levels or the amount of light that is projected onto a <br />front -lit sign. This parameter is typically measured in lux (footcandles x meters). For the <br />purposes of dimming, illuminance is discussed to describe the ambient light that hits the <br />photocell. <br />Luminance: The amount of light that emanates from an internally illuminated sign. This <br />parameter is measured in nits. The nit levels necessary for the sign to be legible vary with <br />the ambient light conditions. On a sunny day, the nit levels must be very high, while at night, <br />the levels must be very low to prevent the image from distorting and to prevent glare. <br />Billboard Luminance (Briahtness) <br />Luminance is measured in nits (candelas/square meter) and describes how bright the image <br />is. In essence, it is the amount of light that is radiated from the sign divided by the amount of <br />surface area of the sign. No matter how big the sign is, the luminance of the sign is <br />consistent. For example, the brightness of computer monitors is also measured in nits. <br />The European standard "EN 12966" specifies that at certain ambient light levels, the sign <br />should output a given number of nits. There are different tables for each color due to the <br />properties of how the human eye interprets each color. The color that is most often used to <br />set dimming levels is white. <br />The FHWA has developed recommended practices for dynamic message signs installed <br />within the roadway right-of-way. The standard is NEMA's TS-4 "Hardware Standards for <br />Dynamic Message Signs (DMS) With NTCIP Requirements." Note that these standards <br />were prepared for message signs deployed within the roadway right-of-way and should not <br />be taken as recommended luminance levels for advertising signs. Table A-1 provides a <br />simplified version of the NEMA TS-4 standard for the color white. <br />Table A-1 - Luminance Standards <br />Ambient Approximate Minimum Maximum <br />Light Light Luminance Luminance <br />(lux) (nits) (nits) <br />40,000 Sunlight 12,400 62,000 <br />B-1 <br />