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CONSULTING G ROUF, INC. <br />Transportation • Civil • Structural • Environmental • Planning • Traffic • Landscape Architecture • Parking • Right of Way <br />MEMORANDUM <br />TO: Tom Grundhoefer <br />League of Minnesota Cities <br />FROM: <br />DATE: <br />Karen Sprattler, Senior Associat4 <br />SRF Consulting Group, Inc. <br />June 21,2007 <br />SUBJECT: DYNAMIC" SIGNAGE: RESEARCH RELATED TO DRIVER DISTRACTION AND <br />ORDINANCE RECOMMENDATIONSREPORT <br />This study was originally commissioned in response to litigation brought by Clear <br />Channel Communications, Inc. in response to actions taken by the City of Minnetonka, <br />Minnesota in regard to the installation of two LED ("light emitting diode") billboards <br />along Interstate 394 and Interstate 494. This study was undertaken to examine issues <br />surrounding the Minnetonka billboards. While the concerns were precipitated by LED <br />billboards in particular, this report examines more broadly "dynamic" display signage. <br />However, this report is not the intended to be a comprehensive study of all issues raised <br />by dynamic signage or other types of billboards, <br />As the study progressed, additional communities and the League of Minnesota Cities <br />expressed interest in these issues. While it is true that the study was prepared for the <br />City of Minnetonka, it is acknowledged that the many of the findings and conclusions, <br />and the broader discussion of many of the issues of concern may be useful to other <br />communities involved in similar situations. <br />H:1Projects15995tFinal ReportlStudy disclaimer 062007 KS. doc <br />One Carlson Parkway North, Suite 150 <br />Minneapolis, Minnesota 55447-4443 <br />Tel: 763-475-0010 • Fax: 763-475-2429 <br />$rfcorsulting•corn <br />1IF E- word Otivoti Or,IJ Ciu xitowr <br />Case Plaza, One North Second Street <br />Fargo, North Dakota 58102-4807 <br />Tel: 701-237-0010 • Fax: 701-237-0017 <br />