Agenda - Council - 11/13/2012 - Laserfiche WebLink

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We believe VVealth Management clients at Bank of the West gain access to something unique: the financial expertise and commitment to personal service of our Private Client Advisors, a team of technical experts, and the global resources of our parent BNP Paribas. There is a passion to deliver a distinctive experience at Bank of the VVest. Changing client needs Client needs are changing, and it is our dedication to go beyond their expectations that inspired Bank of the VVest to refine and reintroduce our Wealth Management offering in the spring of 2011. Our goal? Enhance the way we work with each client. During the year, our VVealth Management Group introduced a new Private Client Services model focused even more strongly on nurturing deep relationships with affluent and high net worth individuals and families. Dedicated Wealth Management Client Centers are a cornerstone of our approach. In 2011, we opened these centers in five cities — Denver, Los Angeles, Pasadena, Palo Alto and San Jose, We also broke ground on a flagship location in San Francisco to open in 2012. Private Client Advisors Clients today are looking for integrated banking and investment services, an advisory -based relationship, a comprehensive range of solutions, and outstanding service. 0ur Private Client Advisors (PCAs) are focused on personally understanding each client and their overall financial goals, After developing a comprehensive picture of the issues a client faces, PCAs bring together experts and solutions from across the Bank to meet those needs. We introduced nearly 30 PCAs in 2011 and plan to grow to more than 50 in 2012. Our emphasis on relationship building extends to the Bank's broker -dealer subsidiary, BancWest Investment Services (BWIS), member FINRA/SIPC. BWIS has shifted its financial advisors' focus to providing clients with more holistic investment product solutions, such as managed money programs, while continuing to serve the retirement and education savings needs of clients in our branches. As the Wealth Management Group reintroduced itself and invested in its offering during the year, the business gained momentum, attracting more than $2 billion in new client balances, which include investments, loans and deposits. We are honored by those clients who have allowed us to serve them, but we measure our success by what our new model allows us to give to our clients — an advisory -based relationship that provides comprehensive solutions to meet their financial needs, 13