Agenda - Council - 11/13/2012 - Laserfiche WebLink

Home

it Personal banking at Bank of the West is truly personal. We work hard every day for our customers, because we are not just a place to get a loan or a checking account. We believe that Bank of the West is more than our 659 branches in 19 states, more than our 700 ATMs, more than an online banking platform, more than an iPhone® app. Sure, personal banking is about convenience. A place to get cash on the go, tools to transfer money to a daughter in Chicago, a quick way to view that account balance in the supermarket checkout line. More than convenience In today's busier -than -ever world, we get convenience. But we know banking has to be more than convenience. It's about providing choices. Smart and personalized choices, so customers can bank when and where they prefer and, more importantly, manage their personal finances and build their financial future and the financial future of their families. Personal banking to us begins with listening. We've been listening to our customers for more than 135 years. Our branch staff and customer service representatives take the time to learn the goals of our customers, the product needs of our customers, the names of our customers. That's personal. Committed to our customers Maybe that's why in 2011 Money magazine named Bank of the West the Best Regional Bank in the West. And why Bank of the West ranked #1 in customer loyalty among large U.S. banks, according to Bain & Company Inc.'s Customer Loyalty in Retail Banking, Americas 2011. Bain's study found that customers praised Bank of the West for, among other things, service and the care we demonstrate for theft well-being. We appreciate awards. They are one indicator that families and individuals value our commitment to their financial well- being. And we are building on that commitment. In 2011 we introduced a mobile app for the iPhone° and enhanced our online banking and bill pay features. We installed more than 100 image -processing ATMs so customers can more easily deposit checks or cash without deposit slips or envelopes. We also introduced new checking and savings products designed for the ways our customers manage their personal finances. To more easily interact with customers and the public, we launched Bank of the West on Facebook. We are making further investments in mobile and online banking, enhancing our network of branches and introducing new product choices to ensure our customers continue to experience the level of service they've come to enjoy from personal banking at Bank of the West. 15