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We know that in a slow economy consumer credit can <br />sometimes be hard to find. That's why over the years — through <br />economic ups and downs — we have not faltered in our tried <br />and true model of consumer finance. <br />Our approach starts with putting our customers at the core <br />of what we do, and this proved to be the right approach <br />once again in 2011. In a year when the Mortgage Bankers <br />Association reported lending nationwide declined 37 percent, <br />we increased our mortgage originations, And as the auto <br />industry and consumer spending improved, we were there to <br />help. Our auto loan originations in 2011 increased 27 percent. <br />Prudent lending standards <br />Our prudent and dependable approach to lending meant <br />that through the recent economic downturn we stood by <br />consumers by continuing to provide credit for the purchase <br />of autos, recreational vehicles and boats. When home values <br />declined we stood by our customers by continuing to offer <br />mortgages and home equity lines of credit. Through economic <br />peaks and lulls the Bank of the West approach to all our <br />consumer finance products — credit cards, mortgages, home <br />equity loans, RV, marine and auto loans — has held steady. <br />Now we are growing to further meet the needs of American <br />families. In 2011, we increased by 34 percent the number of <br />mortgage bankers serving our 19-state footprint, For the <br />second consecutive year we originated more than $2 billion <br />in new mortgages so families and individuals could achieve <br />their dreams of homeownership from the banks of the Missouri <br />River to the Malibu coast. <br />We remained the largest RV lender in America in 2011. Our <br />combined auto, RV and boat lending originations grew by more <br />than 12 percent compared to 2010, Our financial strength, <br />which enables us to lend steadily, and our commitment to <br />customer service are valuable assets. Essex Credit <br />Corporation, a Bank subsidiary, is the preferred lender for <br />members of Costco and Sam's Club, as well as other affinity <br />clubs and specialty manufacturers. <br />Commitment to dealerships <br />We took our auto finance expertise into new territories in <br />2011, adding approved dealerships in Illinois and Texas. <br />And we introduced improved technology so we can now give <br />dealers and their customers swift and accurate decisions on <br />applications — frequently in less than 60 seconds. <br />Our expertise in vehicle finance, combined with our customer <br />focus and financial strength, has allowed us to deepen <br />our banking relationships with many auto, RV and marine <br />dealerships. From New Jersey to Oregon, dealers turn to us to <br />finance their inventory floor plans and provide other financial <br />products and services. <br />Bank of the West has financed autos, RVs, boats, homes <br />and credit card purchases for decades. We are committed <br />to helping consumers achieve their dreams. Our prudent <br />approach to lending met the needs of individuals and families <br />in 2011. And as the economic recovery begins to take hold, <br />we expect to be there for consumers in 2012 and beyond. <br />17 <br />