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HRA Special Session <br />Date: 02/01/2011 <br />By: Heidi Nelson <br />Administrative Services <br />Information <br />Title: <br />Consider Proposal to Complete COR Marketing Package and 2011 ICSC Conference Attendance <br />Item #: 6. 2. <br />Background: <br />As part of the preparations to attend the 2010 International Council of Shopping Centers (ICSC) conference, <br />marketing materials were prepared and produced to represent The COR at Ramsey. The DM Team has continued to <br />work on the development of marketing materials within the budget that was provided for the ICSC preparation and <br />branding work in 2010. The DM Team is proposing to take the next step in completing the marketing package; a <br />proposal from Sharp Creative is attached for discussion and consideration this evening. Asthe HRA may recall, <br />Ben Harris with Sharp Creative has been performing the creative work associated with The COR brand since the <br />time that we completed the work for brand creation by VyWay and 5 by 5 Design. <br />The DM Team will discuss with the HRA the options for creation of the marketing package, whether it be in print <br />or electronic form, and review the various components of the package. A rough draft package will be presented to <br />the HRA during the meeting for review. <br />Additionally, conference planning for the 2011 ICSC conference is well underway. In order to prepare for <br />attendance at this year's confernce, the HRA will need to make a commitment to the budget for conference <br />attendance and the materials to be utilized to represent the project at the conference. Attached to this case is a <br />proposed budget for conference attendance and the cost of the booth and marketing materials for the conference. <br />The proposed budget includes the attendance of three members of the HRA and three DM Team members. <br />Recommendation: <br />Staff recommends review of the marketing package proposal and direct the team regarding its completion. Staff <br />recommends that the HRA direct staff with regard to attendance at the 2011 ICSC conference. <br />Funding Source: <br />The funding source for this project is proposed to be from the 2001 HRA budget for marketing (2011 budget for <br />this cost center is $50,000). <br />Council Action: <br />HRA Action: <br />Review the marketing package proposal and direct the team regarding its completion. <br />Direct staff with regard to attendance at the 2011 ICSC conference. <br />Fiscal Impact <br />