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HRA Regular Session Date: 03/15/2011 By: Heidi Nelson Administrative Services Information Title: Review the "Get on Board" Campaign Item #: 6. 2. Background: In late 2010, the HRA began a "Get -on -Board" campaign to assist in securing funding for and build additional support for the Ramsey Rail Station. To date, the following work has been completed: • Logo design and approval • Rail Station Boards used in VA Groundbreaking, meetings with Met Council and MNDOT • Rail Station signs on Hwy 10 and at station location by ramp • Street banners along Sunwood • Flyer template to be used in lobbying efforts in DC and state bonding bill The DM Team would like the HRA to consider additional components of a "Get -on -Board" campaign to further our efforts to secure the funding necessary to allow the rail station construction to proceed in 2011. The suggested additional components include: • Powerpoint template for Get on Board campaign • Bannering for buses to promote the Ramsey Station • Incentives to increase Star Express ridership The DM Team is seeking direction with regard to proceeding with the additional components for the Get on Board Campaign. The outstanding expenses to date are roughly $1,700, and it is estimated that the cost of developing the powerpoint template would be 5-6 hours at $95.00 per hour for the graphic designer, to be funded by the HRA marketing budget. If the HRA would like to consider the bus bannering and incentives to increase Star Express ridership, the DM Team would bring back a proposal to address those items. Notification: None required. Recommendation: The DM Team is seeking direction regarding additional Get -on -Board campaign items. Funding Source: HRA 2011 Marketing Budget. Council Action: