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estimate costs and revenues. There is a chance this event could go over budget. <br />• No "Brand Recognition." This would be a new event, and it would probably take 2-3 years to see its <br />full potential; and subsequently it's value (foot traffic, vendor participation, etc.). <br />• Learning Curve. Because this is a new event, Staff (and participants) would experience a learning <br />curve. Meaning, year one may yield unforseen challenges. <br />• Overall Risk. There are a number of unknowns with this event. Conceivably, this event could be a <br />failure. <br />• Negative reaction from traditional Business Expo attendees and exhibitors. <br />3. Alternative Direction <br />. Staff would standby for an alternative EDA direction (not provided above). <br />EDA Action: <br />Direct Staff to move forward with: <br />A. Traditional Business Expo <br />B. Develop a new event; which would entail coordinating a regional marketing campaign and include outdoor <br />industries located in Ramsey <br />C. Alternative direction <br />Business Expo Registration (09 to 12) <br />Mock Flyer <br />Attachments <br />Form Review <br />Inbox Reviewed By Date <br />Kurt Ulrich Kurt Ulrich 01/03/2013 04:41 PM <br />Form Started By: Patrick Brama Started On: 12/28/2012 04:17 PM <br />Final Approval Date: 01/03/2013 <br />