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CommunitylD° <br />RAMSEY <br />Ramsey's Retail Sites <br />To begin the CommunitylD process, the City of Ramsey selected two sites to be analyzed <br />for possible retail development or revitalization. The locations of both sites are shown on <br />the opposite page. <br />To aid in the retail recruitment process, Buxton has analyzed the retail potential of the each <br />site based on the following analyses: <br />• A primary twelve -minute drive -time trade area was delineated for each site <br />• The customers in each trade area were segmented according to buying habits and <br />lifestyles <br />• A profile of Ramsey's customers within each trade area was developed <br />• The surplus and leakage for more than 36 product types and 74 store types was <br />determined for each potential trade area <br />The purpose of these analyses is to develop Ramsey's Customer Profile. The Customer <br />Profile is a snapshot of the customers that reside in Ramsey's trade area. Even though these <br />consumers are complex and diverse, Buxton is able to capture and catalogue the extent to <br />which potential demand for a retailer's goods and services are being met within the trade <br />area. <br />By overlaying Ramsey's Customer Profile with over 4,500 retail matching profiles in <br />Buxton's proprietary database, we are able to identify major categories of retail that are <br />candidates for location in Ramsey. This matching provides the basis for determining <br />Ramsey's viability to attract retailers and restaurants and forms the basis for Buxton's <br />recommendations and conclusions. <br />With this analysis and Buxton's recommendations, Ramsey can make a more informed <br />decision about investments in infrastructure and can focus resources on areas of higher <br />retail development potential. <br />1 <br />