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r-47-- CommunitylD <br />City RAM <br />IDS <br />Site I Analysis (continued) <br />Leakage Analysis <br />The following table represents an overview by store type of the leakage or surplus within <br />the studied trade area. This is represented by an index with 1.0 being the baseline. A <br />leakage is reflected by an index less than 1.0 and a surplus is reflected by an index greater <br />than 1.0. Please see Appendix A for detailed demand and actual sales by category. <br />LeakagefSurplus Index By Store Type <br />Motor Vehicle & Parts Dealers <br />Furniture & Home Furnishings Stores <br />Electronics & Appliances Stores <br />Building Material & Garden Equipment & Supply Dealers <br />Food & Beverage Stores <br />Health & Personal Care Stores <br />Clothing & Clothing Accessories Stores <br />Sporting Goods, Hobby, Book, & Music Stores <br />General Merchandise Stores <br />Miscellaneous Store Retailers <br />Faodsernce & Drinking Places <br />GAFO <br />Total Retail Sales (Including Food Service & Drinking Places) <br />,N Z1 rbb 9 4b'b O tS Ocg6 <br />*GAFO refers to discount retailers that typically include the following departments: <br />and appliances; sporting goods, hobby, books and music; and office supplies <br />g an c o mg <br />Source: Caritas. Inc. RETAIL MARKET POWER. QD 2008 <br />The following table presents the trade potential variables for Site 1: <br />Trade Potential Variables <br />Estimated Household Count <br />14,733 <br />Number of Households in Dominant Segments <br />9,092 <br />Traffic Count <br />9,600 <br />Total Demand <br />$754,662,615 <br />Total Supply <br />$562,622,535 <br />Leakage/Surplus <br />($192,040,080) <br />Source: Claritas, Inc, RETAIL MARKET POWER, PRIZM® NE, © 2008 <br />3 <br />