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Economic Development Authority (EDA) 4. 2.
<br />Meeting Date: 02/14/2013
<br />Submitted For: Patrick Brama By: Patrick Brama, Administrative Services
<br />Title:
<br />2013 Annual EDA Business Expo
<br />Background:
<br />Annually, the Ramsey EDA sponsors a Business Expo. The purpose of this event is to promote
<br />Ramsey's businesses (typically retail and service industries) to the community. Normally, this event draws 300-500
<br />participants and 45-50 business exhibitors. Planning for this event has begun.
<br />Purpose of Case: update EDA on coordination efforts and to take EDA direction on how to market this event.
<br />Observations:
<br />Below is a status update on a number of items related to this event:
<br />• Venue: Fountains of Ramsey, Secured ($350)
<br />• Event Flyer: Created, see attached
<br />• Marketing:
<br />• Mailers, 9,000gty (2-3 weeks before event)
<br />• Color, Full Page ($2,750)
<br />• Color, Half Page ($2,300)
<br />• Black/White, Half Page ($1,900)
<br />• Mobile Sign Boards, Five ($750)
<br />• Ramsey Elementary, Color Full Page, 1,800gty, ($350)
<br />• PACT Charter, Color Full Page, 1,800gty, ($350)
<br />• Ramsey Resident, Facebook, Dynamic Display (free)
<br />• Exhibitor Registration Form: Created, see attached
<br />• Staff will be contacting past participating exhibitors
<br />• Staff will be personally contacting new businesses
<br />Budget for this event is $3,500. Considering items above (half page color mailers), expenditures will be $4,100.
<br />Staff estimates revenues will be $1,350. The difference between estimated costs and revenues would be $2,750
<br />($3,500 budgeted). Therefore, the EDA would have an estimated $750 of budget remaining.
<br />ALTERNATIVES:
<br />Besides marketing options (below), this case is an update item. Therefore, Staff is only looking for general
<br />input/direction from the EDA. No specific direction is needed (besides below).
<br />Marketing Options: Mailer, Qty 9,000
<br />1. Card Stock, Black/White, Half Page Mailer, $1,900
<br />+ Cheapest option, best on budget
<br />- Least effective
<br />2. Card Stock, Color, Half Page Mailer, $2,300
<br />+ Cost effective route, fair on budget while delivering a high quality product
<br />- more expensive than option 1
<br />3. Glossy Paper, Color, Full Page Mailer, $2,750
<br />+ Potentially the most effective marketing route
<br />- most expensive, value created from upgrading from a half page is minimal
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