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March 10, 2013 I Volume 7 1 Issue 5 Zoning Bulletin <br />content (exempting public art and holiday decorations from its restric- <br />tions), the distinctions themselves were justified for reasons independent of <br />content: "public art and holiday decorations enhance rather than harm aes- <br />thetic appeal, and . . . seasonal holiday displays have a temporary, and <br />therefore less significant, impact on traffic safety." The court concluded <br />that the Sign Ordinance placed "reasonable time, place, and manner restric- <br />tions only on the physical characteristics of messages — including those <br />voicing political protest and exempt[ed] certain categories of signs from <br />those restrictions solely on the basis of the Town's asserted and legitimate <br />interests of traffic safety and aesthetics." In other words, the Town <br />exempted the public art and holiday decorations from its restrictions simply <br />because the Town determined such "signs" posed less traffic safety and <br />aesthetic concerns, not because of any preference for content. Accordingly, <br />the court held that the Sign Ordinance was content neutral. <br />Having found the Sign Ordinance was content neutral, the court <br />proceeded to examine its constitutionality under intermediate scrutiny. The <br />court explained that the Sign Ordinance would be constitutional if it: was <br />found to further a substantial government interest; was narrowly tailored to <br />further that interest; and was found to leave open ample alternative chan- <br />nels of communication. <br />The court found that the Town's stated interests in promoting aesthetics <br />and traffic safety were substantial. Next, the court found the Sign Ordinance <br />was narrowly tailored and did not burden substantially more speech than <br />was necessary to further those stated interests because: the Sign Ordinance's <br />size, color, and positioning restrictions did "no more than eliminate the <br />exact source of the evil it sought to remedy." Finally, the court found that <br />the sign Ordinance " [left] open ample alternative channels of com- <br />munication' by generally permitting residential signs subject to reasonable <br />restrictions "; within the Sign Ordinance's reasonable restrictions, a sign <br />could contain any message the speaker wished to convey. <br />Having concluded that the Sign Ordinance survived intermediate <br />scrutiny, the court held that the Sign Ordinance was constitutional and did <br />not violate the First Amendment. <br />See also: Hill v. Colorado, 530 U.S. 703; 120 S. Ct. 2480, 147 L. Ed. 2d <br />597 (2000). <br />See also: Metromedia, Inc. v. City of San Diego, 453 U.S. 490, 101 S. Ct. <br />2882, 69 L. Ed. 2d 800, 16 Env't. Rep. Cas. (RNA) 1057, 11 Envtl. L. Rep. <br />20600 (1981). <br />See also: Wag More Dogs, Ltd. Liability Corp. v. Cozart, 680 F.3d 359 <br />(4th Cir. 2012). <br />See also: Covenant Media Of SC, LLC v. City Of North Charleston, 493 <br />F.3d 421 (4th Cir. 2007). <br />© 2013 Thomson Reuters <br />