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Agenda - Economic Development Authority - 12/19/2013
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Agenda - Economic Development Authority - 12/19/2013
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Meetings
Meeting Document Type
Agenda
Meeting Type
Economic Development Authority
Document Date
12/19/2013
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CBRE REAL ESTATE MARKETING AND BROKERAGE SERVICES PROPOSAL <br />BACKGROUND - Marketing Methods <br />CO-OP BROKERAGE <br />The marketing team will encourage co-op broker activity and keep the properties in front of the brokerage community through <br />mailings, e-mail, telephone calls, MNCAR (Minnesota Commercial Association of Realtors), property websites and all other <br />means we have available, such as LoopNet and CoStar. <br />CBRE <br />MNCAR <br />naresn.. ,FldaenoJes- <br />LoopNet <br />CoSTAR <br />GROUP <br />Real Estate Information <br />www.cbre.com <br />CBRE has long been recognized for success and leadership in <br />the commercial real estate services marketplace. We have led <br />the industry in establishing a global footprint and offering a full <br />spectrum of services, and we continue to lead in superior client <br />serve volume of business activity, financial performance and <br />many other measures. <br />www.mncar.org MNCAR is the Minnesota Association for Commercial Real <br />Estate professionals. We strive to help our members succeed. <br />www.loopnet.com LoopNet, Inc., a leading information services provider to the <br />commercial real estate industry, delivers a comprehensive suite <br />of products and services to meet the national and local needs of <br />commercial real estate firms, organizations and professionals. <br />www.costar.com CoStar Group, Inc., is the number one provider of commercial <br />real estate research and information services for property <br />investors and ales professionals in the United States and <br />United Kingdom — covering more than 34 billion square feet <br />of commercial property, including over 5 billion square feet of <br />space for lease. <br />Rovcannxorne Hazeltine Land <br />�oeM wervlew I- 1S Ames of Lane Adjacent to Hazeltine National Got Club <br />Aeriats <br />osturrhunes <br />Exc.,oppegetyFo4. ens en eet us HarebneNat,.nbedrOlur,adtoaea <br />retail including Target, Kohl's, Horne Depot and Rainbow Foods, among others- The site offers terrific <br />andfrontagedose.. access nrhyhwav of (Hazeltine <br />access an r and Slate iiga. H ortenmark Roar, and y <br />BROCHURES <br />Our marketing team will prepare full -color 8-1/2 x 11" brochure, which will be forwarded to <br />prospective users and brokers on an as -needed basis. They will outline the key strengths of each <br />property and will include an aerial photograph, location map, floor plan (if necessary), site plan, <br />and other pertinent details. <br />BROADCAST EMAIL TO BROKERS <br />E-mail has made it much easier to contact up to 1,500 brokers <br />on a monthly basis, with PDF files attached with all the pertinent <br />information. This ensures that we have a "marketing touch" to the <br />brokerage community with a frequency that keeps each property's <br />availability fresh in the minds of active brokers. <br />MONTHLY UPDATES <br />The marketing team will provide a monthly marketing update of <br />new prospects, marketing activities, and status updates on existing <br />prospects. In addition, we will make contact via phone calls and <br />emails, updating on any interested prospects. <br />MINIM <br />1 n� Dn=Ies�aceDn�ar MNDAR GxRF' nal HUB <br />JAe �l° r �g� ,-tnc5RSGandCBRFdatabos <br />% c pmr, ouaim mwn. <br />Date [Comments <br />ommenta Date <br />I nr t. x.:.um: om Coarse <br />ame C� <br />Dean, Completed <br />Once selected, it is important to meet with the key stakeholders that include City staff to fully understand the details of the <br />properties. Final property pricing is determined after a careful analysis of the proposed and existing land uses, the City's <br />development expectations and utility service availability, future assessments, the actual developable acreage once wetlands <br />or slopes are considered, and the area market conditions. We will work diligently and immediately to make a final pricing <br />recommendation, and begin the marketing process. <br />14 I CBRE <br />
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