Laserfiche WebLink
3. Pro Forma Development - Prepare anticipated income and expense pro <br />forma based upon Project scenarios to include all projected hard and soft <br />costs as well as potential income scenarios to determine each of the Project <br />site's alternative financial feasibility. Landform will maintain current <br />"Dashboard" summaries for review and assessment by the team, and to <br />assist in the analysis of potential Project scenarios. <br />4. Development & Disposition Scenario Analysis - Prepare and present <br />various options and strategies for disposition of the Project parcels based <br />upon identified Project parameters. Evaluate and prioritize potential <br />development and disposition options for the Project. <br />D. Marketing <br />1. Project Identity Management— Coordinate the efforts of internal team <br />members, staff, and third party design consultant to assist in managing the <br />brand identity for the Project. This may include a brand for the overall area as <br />well as sub - brands for specific portions of the Project. <br />2. Project Marketing Strategy — Develop an overall marketing strategy, and <br />appropriate sub - strategies, necessary to bring the Project to several markets. <br />This will include the coordination of third party consultants to develop <br />marketing collateral (print, electronic, etc.) necessary to present the Project to <br />potential purchasers in the community, at trade shows, and/or industry <br />events. <br />3. Marketing Package Preparation — Prepare and maintain comprehensive <br />Project site marketing packages, to include the assembly of relevant <br />economic, demographic, traffic, and planning data for Owner's use in <br />disposition strategy. <br />E. Development <br />various scenarios and options for public financial incentives and benefits to <br />assist in the development of the Project. <br />1. Proposal Criteria Establishment — Work to establish a criteria for <br />disposition strategies. This may include leveraging industry relationships, <br />evaluating presented opportunities, or developing specific RFP opportunities <br />where appropriate. Landform will present the criteria to the Owner for <br />consideration and approval. <br />2. Property Interest Solicitation — Based upon industry knowledge and <br />existing team relationships, disseminate marketing package(s) on behalf of <br />Owner to targeted groups. Establish communication and as appropriate <br />facilitate introduction of Owner to potential candidates for the various <br />development options with the intent for deal establishment. For the term of <br />this Agreement (or as extended by the parties) Landform shall be the <br />exclusive development manager and will be responsible for all potential <br />development deals within the 140 acre Project. <br />Ramsey -2011 DM Agreement 5 <br />