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Economic Development Authority (EDA) <br />Meeting Date: 06/12/2014 <br />By: Ted LaFrance, Administrative Services <br />Title: <br />Finance and Commerce Advertisement with CBRE <br />4. 1. <br />Purpose /Background: <br />The purpose of this case is to review and potentially move forward on an advertising opportunity that has been <br />presented to the EDA. <br />Recently, Finance and Commerce highlighted an agreement/project between the City of Ramsey and <br />CommonBond. The article is attached for your convenience Finance and Commerce alerted Ramsey Staff of an <br />upcoming issue (mid- August) pertaining to Transit Oriented Development (TOD). This issue is planned to highlight <br />TOD specific projects and communities throughout the Metro. <br />Finance and Commerce has suggested taking advantage of a 1/4 page advertisement with a web banner ad. The cost <br />worksheets are attached for both online and print advertisements. This combination is estimated to cost $680. Staff <br />has communicated the opportunity to CBRE. Staff inquired to see if CBRE would be interested in partnering <br />(mutual gain) to place an advertisement. CBRE agreed and is open to dedicating marketing team development time <br />to the project (cost picked up by EDA), should the EDA move forward with the opportunity. <br />Staff feels this advertising opportunity is reasonable -- both in cost and relevancy to the sale of property as well as <br />The COR being a TOD development. With seasoned marketing staff at CBRE and an issue directly related to The <br />COR development, Staff feels it satisfies not only one of the EDA's work plan priorities but the Council's Strategic <br />Plan as well -- marketing of the community and sale of public land. <br />Notification: <br />Observations /Alternatives: <br />Funding Source: <br />Recommendation: <br />Staff recommends the EDA move to support an advertisement through Finance and Commerce. The contents of the <br />ad and level of investment are to be determined via discussion at the EDA meeting. Staff recommends at least a 1/4 <br />page ad with a web banner, as presented by Finance and Commerce. Staff recommends ad content to be developed <br />by CBRE and Ramsey Staff- - feedback is welcome for content. <br />Action: <br />Motion to support a (insert size /type and cost) advertisement through Finance and Commerce <br />F & C Article <br />F &C Online Rates <br />F &C Print Rates <br />Inbox <br />Attachments <br />Form Review <br />Reviewed By Date <br />