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TRADE AREA DEMOGRAPHICS <br />TOP 4 CITY OF RAMSEY PRIZM SEGMENTS <br />MINIM <br />COUNTRY CASUALS: 20% <br />Cr) <br />o. <br />co O Co <br />Co <br />2010 Census <br />2018 Projection <br />There's a laid-back atmosphere in Country Casuals, a collection of older, <br />upscale households that have started to empty -nest. Most households <br />2013 Median Age <br />boast two earners who have well -paying management jobs or own small <br />businesses. Today, these Baby -Boom couples have the disposable income to <br />2010 Census <br />enjoy traveling, owning timeshares and going out to eat. <br />CO <br />N <br />h, N <br />2018 Projection <br />FAST -TRACK FAMILIES: 19 % <br />2013 Average HH Size <br />LO <br />LO <br />a) <br />a <br />S <br />•3 <br />a) <br />0) <br />a) <br />-o <br />a) <br />0 <br />0 <br />N <br />0 <br />With their upscale incomes, numerous children, and spacious homes, Fast - <br />• CO N <br />c c 0, <br />• CD <br />Est. Median HH Income <br />CU <br />E <br />D <br />U <br />c <br />W <br />Cr) CO CO <br />Proj. Median HH Income <br />O O O <br />N N N <br />Track Families are in their prime acquisition years. These middle-aged parents <br />0 <br />S <br />0 <br />O <br />T <br />LE <br />c <br />N <br />O <br />0 <br />N <br />C <br />0 <br />N <br />E <br />O <br />c <br />O <br />a <br />C3 <br />S <br />children. They buy the latest technology with impunity. They take advantage of <br />their rustic located by camping, boating and fishing. <br />3W ODNI 39Vel3AV SIOl/OIOZ 3W O)NI NVI03W SLOT/OLOZ <br />Older, upper-class, college -educated professionals, Big Fish, Small Pond <br />are often among the leading citizens of their small-town communities. These <br />upscale, empty -nesting couples enjoy the trappings of success, including <br />belonging to country clubs, maintaining large investment portfolios, and <br />spending freely on computer technology. <br />NEW HOMESTEADERS: 13% <br />collar industries, these dual -income couples have fashioned comfortable, <br />child -centered lifestyles; their driveways are filled with campers and <br />powerboats, their family rooms with PlayStations. <br />Claritas PRIZM Segment Narratives - 2013 <br />