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2. Identity /Marketing: Create a more defined identity for the node which may include aesthetic improvements, signage, a brand name, lighting consistency, landscaping, etc. 3. Safety /Transit: A safer and more easily accessed node may drive traffic; solutions may include traffic lights, turn lanes, stop signs, etc. 4. Users /Vacancy Rate: Identify users that may compliment the area; suggestions include utilizing our preferred broker to market to complimentary business (business that may compliment Total Defense ?), talk to businesses in the node to gather perspective on complimentary businesses, unified vacant space marketing, etc. Staff is working to identify a firm and /or process to shed light on the sustainability of the node — how many rooftops are needed to support what we already have? Can we do that? In addition, Staff worked to add listing the "water tower" property through its preferred broker, CBRE. CBRE is marketing the parcel for residential development through all outlets. This visibility and placement of the parcel onto the market will someday create additional rooftops. CBRE's signage has gained organic traction /interest from landowners in the immediate 167/47 area for development of residential homes. Staff is also working with a local business on a residential development that includes development of the "water tower" property. Staff was notified an LOI may come forward in the near future. (5) Future Business Park The EDA approved comprehensive plan amendment will be brought forth to the Planning Commission in May. On May 1st, the Planning Commission will be looking to establish a "Guiding Principles and Framework for Preparation of Comprehensive Plan Amendment for Armstrong West: Future Business Park ". This document is attached for your review. In general: The purpose of the document is to provide a framework to develop a Comprehensive Plan Amendment to establish a new, private Business Park Guide; and, specifically identify a common goal, vision, and working parameters that will garner public input. The desired outcome of this document is to develop a clear, consistent, transparent and fair process the City, prospective developers, property owners and Staff can rely on as proposals are received. The Planning Commission shall act as first point of contact for City in relation to the Future Business Park Comprehensive Plan Amendment by utilizing this Guiding Principles document. This Guiding Principles document will evolve over time and partner with the Economic Development Authority (EDA) as the project progresses towards implementation. This document will provide guidance for Staff and the City's Commissions in moving forward with the associated Strategic Goal. Staff will begin utilizing outside consultant time to develop concepts of the park, to assist in illustrating the viability of a market relevant business park. The concepts will be used to study whether the physical conditions of the area can truly support this type of land use. This information is necessary to determine employment and housing forecasts. This information will also be used to develop project pro - formas and financial analysis. The concepts will assist the in determining the size and scale of users that the future business park will attract, whether the potential size of users is consistent with the Comprehensive Plan, and whether the potential size of users is consistent with current market conditions.