Laserfiche WebLink
BALANCING GROWTH AND DON'T BREAK THE BANK <br />MARKETING RAMSEY: <br /> By: Megan Wald and Scan Sullivan <br /> <br />Background: <br /> <br />The City has several hundred Balancing Growth and Don't Break the Bank marketing pieces <br />available to distribute as desired. It would seem appropriate to utilize the pieces as a direct <br />mailing to a "list" of determined companies or individuals. Staff would like to discuss this <br />marketing initiative with the EDA. <br /> <br />Observations: <br /> <br />The cost to mail the pieces separately and jointing are outlined below. <br /> <br />Balancing GroWth <br />.60 <br /> <br />Don't Break the Bank <br /> <br />Both Pieces <br /> <br /> .37 .83 <br /> <br />This includes mailing the piece(s) in a manila envelope with a cover letter. <br /> <br />Staff received a "Book of Lists" published by the Minneapolis - St. Paul Business Journal in <br />December of 2003. The publication provides hundreds of lists outlining "Who's Who of <br />Business in the Greater Minneapolis/St. Paul Metropolitan Area," for the year 2003. As an <br />example, the publication lists the Top 25 Family-owned Businesses, The Top 25 Fastest-growing <br />Small Public Companies, etc. Staff also received the Twin Cities Business Monthly "Business <br />Information Guide" for the year 2004. <br /> <br />It would seem appropriate to utilize both the "Book of Lists" and the "Business Information <br />Guide" to compile a comprehensive list of businesses to send the marketing pieces. Staff <br />reviewed both publications in detail and are recommending utilizing the following lists: <br /> <br />Top 25 List - Fastest Growing Small Public Companies <br />Growth 50 - Fastest- growing Private Companies <br />Top List - Franchisors - metro area <br />To 25 List - Minnesota-based Multinationals <br />Top 25 List - Medical Technology Companies <br />Entrepreneur of the Year Winners <br />Top 25 Manufacturers <br />Top 25 Medical Device Manufacturers <br /> <br />The City's Economic Development Consultant provided staff a list of local area businesses that <br />would be well served to receive the marketing pieces. This list includes businesses that may be <br />looking in the near future for land or a building space to relocate their expanding business. It <br />would be appropriate to include these businesses in the master mailing list. <br /> <br />Staff realizes some of the businesses may appear on more than one list and in those instances the <br />master list will be reviewed to delete any duplicates. Both publications will be available at the <br />meeting for the EDA to review first hand. <br /> <br /> <br />