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User Guide to The National Citizen SurveyT" <br />the shoulders of these sectors as much as on government. Convene a meeting of business and non -profit <br />leaders to release results and begin a discussion of actions to improve resident attitudes and behaviors. <br />This could be a town hall -style meeting or a special invitation lunch with elected officials. <br />Press /Media • Getting in front of your results means controlling how and when results are shared <br />with the press. Whether your relationship with the local news media is cooperative or contentious, you <br />should declare your intentions for the results even before the survey is conducted — then reinforce those <br />intentions once you have the results. Let the press know that there are no bad results and that your <br />community conducts The NCS because it intends to learn and improve like the best businesses. <br />Certainly social media outlets also permit you to express your intentions for results and to interpret the <br />findings for any of your followers. (And do not forget to link subsequent decisions to what you learned <br />from the survey.) <br />Choosing a Report Audience <br />You can follow or adapt to your needs NRC's recommendations for sharing The NCS reports with <br />different stakeholder groups in your community. There is no reason to withhold any report from any <br />individual or stakeholder group, but if targeting the right information to the right audience is seen to be <br />of value, we believe that these distinctions among audiences will make the first pass at distributing <br />results most effective. <br />Sharing The NCS <br />)orts with Different Sectors <br />Community Livability Report <br />Dashboard Summary of Findings <br />Technical Appendices <br />Trends over Time <br />Next Steps Webinar <br />Presentation of key findings <br />Subgroup comparisons (demographic and /or <br />geographic) <br />Open -ended Question Responses <br />Department <br />Elected managers Non - profits Press/ <br />Residents officials and line staff and businesses Media <br />• • <br />• • 0 <br />• • <br />0 • 0 <br />0 0 0 <br />Guide to Understanding and Using Your Reports • <br />6= Recommended <br />7 Optional <br />These stakeholder groups may wish to "drill down" into the results most meaningful or pertinent to <br />their missions. Those wishing to drill down should review the questionnaire first and decide which <br />survey items are relevant to their mission — choosing from not only specific municipality- provided <br />services, but also those "community outcomes" that they wish to impact. The Dashboard Summary of <br />Findings and Community Livability Report provide an overview, while the Technical Appendices <br />provide the detailed survey responses and benchmark results. The Trends over Time can show how <br />stakeholders' efforts have impacted the community over the years. Demographic and Geographic <br />Subgroup Comparisons reports can help to point out on whom and where impacts have been felt to <br />lesser and greater degrees. <br />0 <br />