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Zoning Bulletin December 10, 2014 1 Volume 8 1 Issue 23 <br />was unconstitutional in violation of free speech rights under the First <br />Amendment to the United States Constitution. <br />The Background/Facts: E & J Equities ("E & J") sought to erect an <br />electronic multimessaging billboard for off-site advertising on its prop- <br />erty in the Township of Franklin (the "Township"). Township Ordi- <br />nance No. 3875-10 (the "Ordinance") prohibited such billboards. <br />Specifically, the Ordinance provided: <br />No billboard or billboard display area or portion thereof shall rotate, move, <br />produce noise or smoke, give the illusion of movement, display video or <br />other changing imagery, automatically change, or be animated or blink- <br />ing, nor shall any billboard or portion thereof have any electronic, digital, <br />tri -vision or other animated characteristics resulting in an automatically <br />changing depiction. <br />E & J applied for a variance to erect the electronic billboard. The <br />Township denied the variance application. E & J then brought a legal <br />action, challenging the constitutionality of the Ordinance and the denial <br />of its application for a variance. Among other things, E & J argued that <br />the Ordinance's ban on electronic billboards violated the First Amend- <br />ment to the United States Constitution, which protects freedom of <br />speech. <br />The trial court found that the Ordinance's ban on electronic billboards <br />violated the First Amendment. <br />The Township appealed. <br />DECISION: Judgment of superior court reversed. <br />The Superior Court of New Jersey held that the Ordinance's ban on <br />electronic billboards did not violate the First Amendment. <br />The court explained that, unlikeoral speech, billboards are the subject <br />of federal, state, and local regulation because they "pose distinctive <br />problems that are subject to municipalities' police powers"—such as <br />taking up space, obstructing views, and distracting drivers. Restrictions <br />on billboards are constitutional if they meet scrutiny standards. The <br />level of scrutiny applied depends on whether the restriction is a content - <br />neutral regulation of the time, place, or manner of the speech or whether <br />it is a restriction on the content of the speech. <br />In its appeal, the Township had argued that the trial court erred in ap- <br />plying an intermediate scrutiny standard to the Ordinance. Among other <br />things, it maintained that because the Ordinance was content -neutral, it <br />should have been reviewed pursuant to a time, place, and manner <br />analysis. <br />E & J had agreed that a time, place, and manner analysis applied <br />here. However, E & J had also contended that the Ordinance's ban on <br />digital billboards "constitute[d] a non -content neutral restriction on [E <br />& J's] planned and non-commercial speech," and thus was subject to a <br />stricter scrutiny standard. E & J argued that content such as emergency <br />© 2014 Thomson Reuters 7 <br />