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Mayor Strommen noted there is overlap between Tactics 23) and 24) and asked staff to review <br />both. <br />Community Development Director Gladhill explained that Tactic 23) relates to the staff <br />resources it takes and Tactic 24) relates to staff's request for quotes to look at the software <br />system. <br />Mayor Strommen stated that shows the resources are driving the tactics. <br />Councilmember Johns suggested evaluating the process to determine if staff is needed or <br />software is needed. <br />Mayor Strommen stated both may be needed but she felt they were the same tactic whether <br />addressed through staff or software. <br />The Council considered the Strategic Initiative to define and promote Ramsey brand, tactics, and <br />key outcome indicator/metrics. <br />Councilmember Riley asked if this is an area to add the issue of zip code, which would be <br />important for the Ramsey brand. <br />Mayor Strommen relayed what happened recently while signing refinancing documents that each <br />identified her house as being located in Anoka, Minnesota. She felt this reflected that Ramsey <br />has lost its brand to Anoka. <br />The Council agreed to add the issue of zip code to this strategic initiative. <br />The Council considered the Strategic Initiative to improve the image of key corridors (Highway <br />10, County Road 5, and Highway 47), tactics, and key outcome indicator/metrics. <br />Councilmember Riley stated he does not agree with Tactic 27) Use property owner/citizen <br />engagement strategies to establish a Corridor Improvement Statement of Goals and Policies, as <br />they will be happy with what is going on with their property. He felt it was more an opportunity <br />for leadership and that the way it is communicated could be softened. Councilmember Riley <br />stated if you ask what the biggest problem is, it is not the cars on the right-of-way so he doubts <br />engaging owners/citizens will be effective. <br />City Administrator Ulrich stated he understands that but thinks the value of bringing them to the <br />table is laying out the City's goals and objectives and gaining feedback. <br />Councilmember Riley stated with a lot of communication, method of delivery is the important <br />part. <br />Mayor Strommen stated it does not say how they will be engaged but that they will be engaged, <br />which is the important point. <br />City Council Work Session / April 28, 2015 <br />Page 7 of 9 <br />