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<br /> <br /> <br />prepared for both positive and negative feedback." <br /> <br />Another strategy to follow when writing your vision statement is to imagine that your company <br />will be appearing in a publication in five to 10 years. <br /> <br />"Draft out a short article describing your business in this projected future," advised Neil Desai, <br />director of marketing agency Dynamic Digital. "What has been its biggest accomplishment? <br />How many employees does it have? What is its net worth? How does your company compare to <br />its rivals? Go all out, even if it's unrealistic." <br /> <br />Asking a professional for help might be appropriate in some situations, Brownson added. <br />"People are usually resistant to the first \[brainstorming\] part of the exercise, but that's actually <br />the easiest and most fun," she said. "The hard part is distilling it into a phrase that is flexible, <br />consistent and concise. Internal issues and marketing or sales issues are often a sign of a vision <br />disconnect. That may be a great time to bring in a professional!" <br /> <br />Tips for crafting your vision statement <br /> <br />Vision statements should stretch the imagination while providing direction and clarity. A good <br />vision statement will help inform direction and set priorities while challenging employees to <br />grow. It's important that the vision statement be compelling not just to the high-level execs of <br />your company, but to all employees. <br /> <br />Here are some tips to keep in mind: <br />When describing goals, project five to 10 years in the future. <br /> <br />Dream big, and focus on success. <br /> <br />Use the present tense. <br /> <br />Use clear, concise language. <br /> <br />Infuse your vision statement with passion and emotion. <br /> <br />Paint a graphic mental picture of the business you want. <br /> <br />Have a plan to communicate your vision statement to your employees. <br /> <br />Be prepared to commit time and resources to the vision you establish. <br /> <br />Your completed vision statement will give your employees a clear idea of your company's path <br />forward. Then, it's up to you to nurture and support that vision and to inspire your employees to <br />do the same. <br />Elaine J. Hom also contributed to this story. <br /> <br /> <br />