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efforts through timely, accurate, and user friendly dissemination of information, through encouraging citizen <br />engagement and media engagement, through expanding its reach via digital communication avenues, by <br />developing improved marketing materials for prospective developers/businesses, and developing strategic <br />communication efforts around specific key projects. <br />Attached to this case is a Summary Document outlining the objectives, initiatives and tactics proposed in the draft <br />communications plan. Staff recommends that this document be the focus of the case, with the purpose of assisting in <br />the initial scoping discussion. Also attached to this case is a full Draft Communications Plan, which provides an <br />example of what this plan will look like in its entirety. The details of the tactics provided in the table can be <br />discussed at a later date. <br />Timeframe: <br />30 - 45 min <br />Funding Source: <br />May be derived from multiple funding sources, depending on scope of tactics decided on. <br />Responsible Party(ies): <br />Nichole Wenberg <br />Outcome: <br />Review the Summary Document attached to receive initial direction from the council on the scope of the <br />communications plan moving forward. Specific details of the plan's tactics can be discussed at a later date. <br />Attachments <br />Summary Document <br />Draft Communications Plan <br />Form Review <br />Inbox Reviewed By Date <br />Patrick Brama Patrick Brama 10/21/2015 04:15 PM <br />Kurt Ulrich Kurt Ulrich 10/22/2015 10:37 AM <br />Form Started By: Nichole Wenberg Started On: 10/16/2015 11:41 AM <br />Final Approval Date: 10/22/2015 <br />