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o Regular city news and public interest pieces posted to In the News article column <br />on the city's website generally 1-2 times per week <br />o Create content calendar for In the News articles <br />• Encourage citizen engagement <br />o Develop calendar of regular in-person meetings with local organizations, <br />neighborhoods, etc. <br />• Encourage media engagement <br />o Press releases of major city news, as needed <br />o Media alerts of major city events, as needed <br />o Regular review of email/contact lists <br />• Review of marketing materials for prospective developers/businesses <br />• Develop strategic communication efforts around specific key projects <br />o 1-2 page flyer summary of Hwy 10 <br />o Create Hwy 10 project webpage on city website <br />o Establish "Support Network" of businesses and land owners willing to assist in <br />lobbying for Hwy 10 improvements <br />o Develop "Lobbying List" outlining people the City should be communicating with <br />regularly in regard to Hwy 10 improvements. <br />o Highway 10 Summit meeting <br />o Informational video on Highway 10 <br />