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March 10, 2015 1 Volume 9 1 Issue 5 Zoning Bulletin <br />In evaluating the content neutrality of the sign code, the court explained <br />that a regulation is not a content -based regulation of speech if: (1) the <br />regulation is not a regulation of speech, but rather a regulation of the places <br />where some speech may occur; (2) the regulation was not adopted because <br />of disagreement with the message the speech conveys; or (3) the govern- <br />ment's interests in the regulation are unrelated to the content of the affected <br />speech. As to the sign code's distinction between the types of speech requir- <br />ing a sign certificate (i.e., most signs requiring a certificate, but exemptions <br />for flags, emblems, and works of art), the court said that "a distinction is <br />only content -based if it distinguishes content 'with a censorial intent to <br />value some forms of speech over others to distort public debate, to restrict <br />expression because of its message, its ideas, its subject matter, or to pro- <br />hibit the expression of an idea simply because society finds the idea itself <br />offensive or disagreeable.' " The court explained that it would find censo- <br />rial intent if it could find a relationship between the sign code's purpose <br />and the content distinctions in the sign code. <br />Central Radio argued that a censorial intent existed here because the <br />sign code exemptions were unrelated to the legislative interests behind the <br />sign code, namely aesthetics and traffic safety. The court rejected that <br />argument. It found that under the sign code, the City generally allowed <br />signs regardless of the message displayed, and simply restricted the time, <br />place, or manner of their location. Exemptions to those restrictions (i.e., for <br />flags, emblems and works of art) may have had an "incidental effect on <br />some speakers or messages," found the court, but the exemptions "did not <br />convert the sign code into 'a content -based restriction on speech when the <br />exemptions [bore] a `reasonable relationship' to the City's asserted <br />interests" of aesthetics and traffic safety. The court found that works of art <br />"enhance rather than harm aesthetic appeal," and flags and emblems have <br />"a less significant impact on traffic safety than other, more distracting <br />displays." <br />Having found that the sign code was content -neutral (not content -based), <br />the court then evaluated its constitutionality under intermediate scrutiny. <br />Under such scrutiny, a content -neutral regulation is constitutional and valid <br />if it: (1) furthers a substantial government interest; (2) is narrowly tailored <br />to further that interest; and (3) leaves open ample alternative channels of <br />communication. Here, the court found that all three elements were met: (1) <br />Concerns for aesthetics and traffic safety were substantial government <br />interests, which the sign code protected. (2) The sign code was narrowly <br />tailored because it did not "burden substantially more speech than is neces- <br />sary to further the [interests of aesthetics and traffic safety]," but regulated <br />only the size and location of signs. (3) The sign code left open "ample <br />alternative channels of communication" by "generally permitting the <br />display of signs `subject only to size and location restrictions.' " <br />See also: Wag More Dogs, Ltd. Liability Corp. v. Cozart, 680 F.3d 359 <br />(4th Cir. 2012). <br />See also: Brown v. Town of Cary, 706 F.3d 294 (4th Cir. 2013). <br />4 © 2015 Thomson Reuters <br />