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Ramsey Town Center Development Guidelines 7 <br />Architecture <br />Overview <br />High quality architecture is an essential component in fulfilling the <br />objectives of the Master Plan. Rather than prescribing a particular <br />style, these architectural guidelines are intended to encourage an <br />integration of both traditional and contemporary design. <br />Architectural designs should provide a consistent quality, <br />measured, to a great degree, by the pedestrian experience along <br />the street and by an architectural expression that provides <br />character without being thematic, obtrusive, or artificial. <br />Architectural character should strive to be authentic and varied, but <br />not `thematic'. <br />Guideline Recommendations <br />Of all the layers that combine to form the Ramsey Town Center <br />Master Plan, architecture will typically be the most prominent <br />development component. Both visually and physically, architecture <br />will play a major role in defining the overall design character and <br />mix of uses for the Town Center. It is crucial that the design and <br />location of buildings address these architectural guidelines, with <br />specific emphasis on the following: <br />• Promote an animated street presence with a mix of street -level <br />uses, interesting building facades, many doors and windows <br />on the street, careful design of lighting, awnings, signage and <br />other elements that animate the pedestrian experience <br />• Promote variety in building design, character and expression; <br />not one theme or building style, but a thoughtful integration of <br />many design solutions <br />• Promote a variety of building types including a range of height, <br />scale and proportion, that support an integrated mix of housing options, shopping <br />destinations, entertainment venues, civic structures and other Town Center uses <br />• Encourage the use of high quality materials, suggesting a preference toward native <br />materials and masonry elements, with respect for local building techniques <br />• Building location is as important as building style; special architectural elements, <br />character, transparency and a higher level of materials and detailing should be used to <br />highlight key streets (corridors) and important crossroads (nodes) throughout the <br />Town Center <br />• Buildings should always be located at all four corners of intersections <br />Examples <br />Providing a creative mix of building <br />types, scales and expressions are critical <br />objectives to be met — photographs on <br />this page (and throughout these <br />guidelines) suggest some of the many <br />possibilities. <br />