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Effective Zoning Methods for Implementing Plans <br />By Douglas Hammel, AICP <br />From the beginning of our technical training, planners are taught to <br />'make no little plans.' <br />We help communities think big about their <br />futures, and we strive to create plans that cap- <br />ture best practices and reflect a community's <br />vision and aspirations. But how do we get <br />from those big ideas to good development on <br />the ground? Too often, there is a disconnect <br />between a community's vision (i.e., its plan), <br />its rules for development (i.e., its zoning ordi- <br />nance), and the development that is proposed <br />and built. This article introduces several con- <br />siderations that can help planners bridge the <br />gap between community vision and the real- <br />ized built environment. It does so by identify- <br />ing the best ways to amend or replace a zoning <br />ordinance through calibration, modernization, <br />and transformation. <br />BEFORE WE ZONE, WE PLAN <br />Ideally, planning is done to establish a local <br />vision and course of action prior to undertaking <br />zoning amendments aimed at implementing <br />the plan. However, this linear model should <br />not imply that planners disregard zoning dur- <br />ing the planning process, or consider it an <br />afterthought. Instead, planners should use the <br />planning process as a way of setting the stage <br />for zoning amendments. <br />Plan for market realities. One of the big- <br />gest challenges planners face is aligning a com- <br />munity's vision with market realities. If this is <br />not done during plan making, stakeholders will <br />likely point out when draft zoning language is <br />seen as a barrier to investment. <br />Build consensus during plan making. <br />Plan making should provide the opportunity <br />for dialogue about density, sustainability, de- <br />velopment character, and other topics that are <br />commonly implemented through zoning. By the <br />time zoning amendments are drafted, the ques- <br />tion of "what do we want from development?" <br />should already be answered. The question <br />should instead be "how can zoning be used to <br />best implement what we want?" <br />Include clear and tangible recommenda- <br />tions. While not every plan recommendation <br />has a direct bearing on zoning, plans commonly <br />address issues of land use, community charac- <br />ter, environmental preservation, mobility, and <br />other issues tied to development regulations. <br />To the extent possible, plans should provide <br />specific information that can be translated into <br />zoning regulations and metrics. <br />Consider other implementation tools. <br />Many communities believe zoning is the solu- <br />tion to address their problems. Zoning should <br />be used to remove the regulatory barriers to <br />good development, but other tools, such as <br />financial incentives, partnerships, capital <br />improvements, and special improvement dis:, <br />tricts, should be used to encourage investment <br />in targeted areas where development might <br />otherwise not occur. <br />A ZONING INTERVENTION <br />Communities often begin zoning by asking <br />the wrong questions. Sometimes, they focus <br />immediately on the minutia like "What should <br />our front setbacks be?" or "What kind of brick <br />should we require?" In other instances, they <br />ask "What kind of zoning do we need— <br />Euclidean, form -based, performance-based, or <br />hybrid?" These overlook the most fundamental <br />QQ This image from the Flint, Michigan, Imagine Flint Master Plan clearly defines the desired character for new development <br />and helped establish metrics for new zoning standards. <br />ZONINGPRACTICE 8.15 <br />AMERICAN PLANNING ASSOCIATION I page 2 <br />