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<br />
<br />ITwo employees of Tampa's water de-
<br />rtment, Bonny, 4 (above, looking up),
<br />d Bootsie, 10 months, go about their
<br />work at a water-treatment plant.
<br />lean workers used to cut the grass and
<br />eds on the dikes surrounding a score
<br />sludge beds. But last year the water
<br />department realized that goats cut
<br />Irass, too-ywithout demanding vaca-
<br />ons, unions, work rules, or pension
<br />enefits. All they want is grass.
<br />
<br /> So the city acquired three goats and
<br />rented 60 more from a farmer for a
<br />total of $50 a month. They trim' the
<br />dikes' steep slopes more dexterously
<br />than men on mowing machines, say-
<br />.lng 300 man-houi's and $3,000 a year.
<br />A few kids died in the cold last winter
<br />and some of their elders strayed onto a
<br />neighboring golf course, but otherwise
<br />the experiment has been a tidy ~uccess.
<br />Now if goats would eat red 'tape...
<br />
<br />~'inancially pressed old cities like Bos- George Moscone recruited as deputy may-
<br />
<br /> ton find it harder to achieve break-
<br /> toughs .in productivity than
<br /> prosperous
<br />~lung cities like Phoenix. New York is
<br />still handicapped by' inefficiencies de-
<br />lned into the subway system at the turn
<br />the century, when labor was cheap.
<br />e man can operate a modern subway
<br />train; New York's require two.
<br />ifrit;g watched municipal services de-
<br />during six years of fiscal tur-
<br />moil, New Yorkers may be surprised to
<br />lnrnm that their city's productivity pro-
<br />is highly regarded by administra-
<br />s elsewhere. The trouble is that the
<br />program is long on reports about meth-
<br />los ~mprovement, integrated financial re~
<br />rting, and intervention models, and
<br />rt on results that the man in the street'
<br />can grasp. New York has replaced po-
<br />linen on traffic duty with lower-paid
<br />nts and reduced some garbage-truck
<br />crews from three men to two. But all the
<br />forts have hardly affected poor work
<br />bits, patronage, d~ferred maintenance,
<br />d other city ailments.
<br /> San Francisco, with a government al-
<br />t~eSt as Byzantine as New York's, woke
<br /> to its productivity problems late, but
<br /> n decided on nothing less than a com-
<br />plete shake-up in the way government is
<br />Inaged and financed. The late Mayor
<br />
<br />or a CPA and business professor, Rudy
<br />Nothenberg, who believes that "just be-
<br />cause you're a liberal Democrat doesn't
<br />mean you have to be a fiscal slob." Noth-
<br />enberg recalls, "We hhd to start from
<br />nothing. We began with no system. We
<br />couldn't define output. There had been
<br />no attempt to define management. We
<br />didn't know who the managers were."
<br /> The books were so muddled that San
<br />Francisco couldn't put out timely financial
<br />statements. In 1978, 'the year Dianne
<br />Feinstein became mayor after Moscone's
<br />murder, productivity got a strong push
<br />from Proposition 13, which, threatened
<br />the city's budget. With considerable help
<br />from a business-backed Fiscal 'AdvisorY
<br />Committee and other private organi-
<br />zations, San Francisco trained its man-
<br />agers, automated and consolidated its
<br />bookkeeping, and implemented a .new
<br />budgeting system. Rather than rely sole-
<br />ly on a "line" budget, which apportions
<br />money in categories like salaries and
<br />supplies, the city has adopted a "func-
<br />tional'' budget that breaks down costs by
<br />service--fire prevention, maintaining
<br />Golden Gate Park, and so forth. City man-
<br />agers now negotiate objectives' and are
<br />judged on how' well they achieve them.
<br />Mayor Feinstein reviews the perfor-
<br />
<br /> mance o£ department heads every quarter.
<br /> The city is instituting an imaginative in-
<br /> centive program. Officials who join the Se-
<br /> nior Management Service will be eligible
<br /> for above-average raises if they perform
<br /> well and no increases if they don't. In-
<br /> stead of just percolating up through the
<br /> ranks over the years, they will ride a fast
<br /> track but be subject to demotion or dis-
<br /> missal. All in all, San Francisco is treat-
<br /> ing its managers in a most uncivil-service-
<br /> like manner.
<br /> Gains are. beginning to pile up, small
<br />and large. The new accounting system
<br />freed $30 million that had been tied up un-
<br />necessarily--and helped convince many
<br />old hands in the controller's office that re-
<br />form wasn't all bad. Building permits are
<br />issued faster, police response time has
<br />been cut, and checks coming in to pay
<br />for property taxes are deposited in three
<br />rather than 15 days, .yielding an extra
<br />$300,000 a year in interest. The Fiscal Ad-
<br />visory Committee figures the city is al-
<br />ready saving about $43 million in an
<br />- annual budget of $1,.2 billion.
<br /> /
<br /> What works
<br />
<br /> San Francisco, Phoenix, and North Car-
<br /> olina are among the exceptions. The great
<br /> majority of states and municipalities have
<br /> no productivity program at all, not even
<br /> the kind of leader]ess experimentation
<br /> seen in the federal government.
<br /> Judging by what is (and isn't) working
<br />around the country, the elements of a suc-
<br />cessful program seem fairly dear. When
<br />management'-by-0bjective is laid over a
<br />functional budget, as in San Francisco,
<br />taxpayers can see if they're getting what
<br />they're paying for and officials can be held
<br />accountable. Giving government manag-
<br />ers specific goals is a wise, if somewhat
<br />novel, idea. Achievement can be further
<br />stimulated by bonuses, faster promotions, -
<br />passing out a share of savings, or all three_
<br /> With these reforms and others, poli-
<br />tidians can alter bureaucratic incentives
<br />and behavior. But unless they lend the
<br />task their committed long-term leader-
<br />ship, efficiency in public work will be
<br />hothing more than a passing slogan. []
<br />
<br />158 FORTUNE ,4a~t,st ~o, m~
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