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REGION NINE DEVELOPMENT COMMISSION PRESENTS A TWO DAY WORKING SEMINAR FOR NON. PROFIT ORGANIZATION EXECUTIVES IN CHAMBERS OF COMMERCE, AGRICULTURE EXTENSIONS, ARTS COUNCILS, ECONOMIC/INDUSTRIAL DEVELOPMENT CORPORATIONS AND COMMUNITY ORGANIZATIONS. April 9 and 10, 1987 REGION NINE DEVELOPMENT COMMISSION HOLIDAY INN (DOWNTOWN) 101 Main Street Mankato, Minnesota 56001 507-345-1234 This time of year it seems most issues confronting non-profit organizations can be reduced to money. The holidays are over now, and the giving spirit waxes and wanes with each new budget cycle. The budget cycle for a non-profit brings its own anxieties, yet non-profits seem to get through, and hopefully things won't be as bad next year. However, revised political priorilies, reduced revenue sharing to the states, and conservative cost management at the federal level have created a $71 billion loss of revenue to non-profit organizations in the United States. The private sector has increased philanthropic giving by 7%. The reality is th at "things can be as bad -- or worse m next year. Increased competition among non-profit organizations requires board and staffmembers to market aggressively, not only their services but their fund-development programs. Old sources to fund human services for non-profits are no longer sufficient and will be less so in the future. Old questions remain. but old answers are no longer sufficient. How can non .profit executives and the board of directors assure their constituencies thai they will find needed human ser- vices in an era of decreasing availability of federal money and increased competition for the private sector monies? What is the role of economic development and the chamber of commerce in an era of dwindling resources? The new answer is two-fold: First, old methods of raising operating and service funds must be modified, they are tem- porary and Kquire taking "hat in hand" next year to return, asking for more gifts again and again. The trap is investing too much time acquiring operating finances, leaving insufficient lime for planning, development and.., marketing! Second, effective marketing and management plans must be created in order to provide services to the individuals that depend upon the organization. Fund investment rather than fund-raising offers a new marketing approach for non-profits. The new marketing answer is to purposefully attract money, establish development banks, and apply only interest monies to fund needed programs. Region Nine Development Commission in Mankat0 has begun this pro~ss and is making a resource available to you and your organization at this time. Aldridge and Associates Inc. have been applying these marketing concepts on a community- by-community basis for the past several years. Clearly, it is a newer marketing approach for non-profits, and we are inviting you, as executives, board members and staffof non-profits, to be a part of this new approach, to learn how marketing for ser- vices and fund development can work for your organization in your community. The two-day program of this working seminar is presented on the back side of this brochure. A pre-registration form is below. We can't promise answers to all of your problems, but we can promise a new way of thinking m and a refreshing approach tu some old problems in financing non-profit programs for our region. Faculty for the Seminar : M. Gene Aldridge, President, Aldrldge and Associates Inc., Denver, Colorado, will be conducting the educational sessions. M r. Aldridge is both domestically and internationally experienced in programs and issuesin health and human ser- vices. His international marketing firm has created mhrketing plans, conducted marketing research and provided training sessions in Europe for Americans, Europeans and Africans. on health-and human-service marketing-communications issues. Aldridge has been developing marketing plans for national and community non-profit organizations, assisting them in their effort Io target markets raise new revenues and reorganize their corporate slructures for financing and marketing. He comes with fresh ideas, invigorating strategies and a creative mind-set for meeting the practical problems in marketing non- profits. He believes strongly that rural and urban non-profits must respond to the marketplace and find ways to become self- sufficient financially. He is an excellent teacher and learner. 'For further information call Kathie Davis in Mankato: 507-387-5643 or 1-800722-9389. NEW ANSWERS FOR THE NON-PROFIT NETWORK SEMINAR II Name CI(,~' ()r~anl~tkm PRE-REGISTRATION FORM 'Bile 0 H(nm. 0 Bu~dm..ss " ( ~ for ~ne ~m/two ()r ~)~' S~O ~'h Mall I(): ~gl~ Nine ~l~mcnt C~mml~lon 4~0 ~mh ~h