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Burton <br /> Oencifying Customers <br /> Group Structure <br /> t <br /> ent GroupLabel Se ment Name %of US Households Pa e# <br /> Affluent Suburbia America's Wealthiest 1.14% 6 <br /> A02 Dream Weavers 1.74% 7 <br /> 11.19% A03 White-collar Suburbia 1.43% 8 <br /> A04 Upscale Suburbanites 0.84% 9 <br /> A05 Enterprising Couples 0.84% 10 <br /> itSmall-town Success 2.38% 11 <br /> New Suburbia Families 2.82% 12 <br /> B Upscale America Status-conscious Consumers 1.55% 13 <br /> B02 Affluent Urban Professionals 1.44% 14 <br /> 13.26% B03 Urban Commuter Families 6.33% 15 <br /> B04 Solid Suburban Life 0.63% 16 <br /> B05 Second-generation Success 2.40% 17 <br /> B06 Successful Suburbia 0.91% 18 <br /> Small-town Contentment COl Second Ci Homebodies 0.74% 19 <br /> C CO2 Prime Middle America 3.52% 20 <br /> 7.64% CO3 Suburban Optimists 0.61% 21 <br /> C04 FaruilV Convenience 1.93% 22 <br /> C05 Mid-market Enterprise 0.84% 23 <br /> Nuevo Hispanic Families 2.73% 24 <br /> Working Rural Communities 1.06% 25 <br /> Lower-income Essentials 0.83% 26 <br /> Small-citV Endeavors 1.95% 27 <br /> E American Diversity E01 Ethnic Urban Mix 1.89% 28 <br /> E02 Urban Blues 1.74% 29 <br /> 9.73% E03 Professional Urbanites 2.09% 30 <br /> E04 Suburban Advantage 1.15% 31 <br /> E05 American Great Outdoors 1.37% 32 <br /> E06 Mature America 1.48% 33 <br /> F Metro Fringe F01 Steadfast Conservatives 6.51% 34 <br /> F02 Moderate Conventionalists 1.60% 35 <br /> 10.63% F03 Southern Blues 0.92% 36 <br /> F04 Urban Grit 0.55% 37 <br /> F05 Grass-roots Living 1.05% 38 <br /> G Remote America G01 HardV Rural Families 2.70% 39 <br /> G02 I Rural Southern Living 2.71% 40 <br /> 7.39% G03 Coal and Crops 1.81% 41 <br /> G04 Native Americana 0.18% 42 <br /> H Aspiring Contemporaries H01 Young Cosmopolitans 3.22% 43 <br /> H02 Minority Metro Communities 2.20% 44 <br /> 11.18% H03 Stable Careers 4.29% 45 <br /> H04 Aspiring Hispania 1.48% 46 <br /> Rural Villages and Farms I01 Industrious CountrV Living 1.30% 47 <br /> I IO2 America's Farmlands 1.04% 48 <br /> 4.77% I03 Comfy Country Living 0.73% 49 <br /> I04 Small-town Connections 0.48% 50 <br /> I05 Hinterland Families 1.23% 51 <br /> Struggling Societies 01 Rugged Rural Style 1.62% 52 <br /> J gg g es 02 Latino Nuevo 2.91% 53 <br /> 8.20% 103 Struggling City Centers 1.72% 54 <br /> 04 College Town Communities 0.98% 55 <br /> 05 1 Metro Beginnings 0.98% 56 <br /> Urban Essence K01 Unattached Multi-cultures 0.38% 57 <br /> K K02 Academic Influences 0.47% 58 <br /> 8.63% K03 African-American Neighborhoods 1.93% 59 <br /> K04 Urban Diversity 2.44% 60 <br /> K05 New Generation Activists 2.37% 61 <br /> K06 Getting By 1.05% 62 <br /> L Varying Lifestyles L01 I Military FamilV Life 0.31% 63 <br /> L02 Major University Towns 0.27% 64 <br /> 0.80% 1 L03 Gray Pers ectives 0.22% 65 <br /> ©Experian 1 <br />