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i <br /> August 10 2016 1 Volume 10 Issue 15 Zoning Bulletin <br /> E <br /> promote aesthetic qualities and traffic safety and,therefore,was reason- <br /> ably related to the health, safety, or general welfare of the community; <br /> and did not treat International Outdoor differently than any other <br /> similarly situated person or entity. <br /> The circuit court granted summary disposition in favor of the City. <br /> International Outdoor appealed. <br /> DECISION: Affirmed. <br /> The Court of Appeals of Michigan held that the City's zoning <br /> r <br /> ordinance banning all new billboards in the City did not: (1) violate <br /> Michigan's cormnon-law principles that a municipality may not wholly <br /> prohibit a lawful business or lawful land use; (2) did not violate the <br /> equal protection clause of Michigan's Constitution; and (3) did not <br /> violate Michigan's statutory prohibition against exclusionary zoning <br /> under MCL 125.3207. <br /> The court acknowledged that, under Michigan common-law prin- <br /> ciples, "a community cannot effectively zone out legal businesses." <br /> However,the court found that International Outdoor failed to show that <br /> the City ordinance banning new billboards did, in fact, "zone out" a <br /> legal business. The court noted that the ban on erecting new billboards <br /> did not prevent advertisers who use billboards in their course of busi- <br /> ness from soliciting and serving clients with businesses within the City's <br /> jurisdiction or performing the day-to-day operations of their businesses j <br /> within the City limits. It only prohibited the actual construction of new <br /> billboards inside City borders. Moreover, noted the court, the City's <br /> ordinance did not, on its face, totally prohibit all billboards; it specifi- <br /> cally allowed for the grandfathering of billboards lawfully in existence <br /> at the time the ordinance was enacted. <br /> With regard to International Outdoor's equal protection claims, the <br /> court explained that when a zoning ordinance totally excludes a particu- <br /> lar use recognized by Michigan law, the burden is on the municipality <br /> to establish the reasonableness of the ordinance. Here, the court found <br /> that the City zoning ordinance prohibiting new billboards survived <br /> International Outdoors' equal protection challenge because it reason- <br /> ably advanced a legitimate governmental interest.Here,the court found <br /> that the City had shown the primary rationales for the billboard restric- <br /> tions in the City's zoning ordinance were"promoting aesthetic features, <br /> including the prevention of visual blight, and reducing traffic hazards <br /> for motorists." The court found that each of those factors constituted a <br /> legitimate governmental interest in regulating billboards. Thus, <br /> concluded the court,because the City demonstrated that its ban on new <br /> billboards specifically was related to both aesthetic and traffic safety <br /> concerns, which are reasonable governmental interests rationally re- <br /> lated to a total ban on new, off-premises billboards, International Ou- <br /> tdoor's equal protection claim must fail. <br /> 10 ©2016 Thomson Reuters <br />