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Economic Development Authority(EDA) 4.2. <br /> Meeting Date: 06/02/2016 <br /> Submitted For: Patrick Brama,Administrative Services <br /> By: Patrick Brama,Administrative Services <br /> Title: <br /> State of Minnesota Economic Development Marketing Initiative <br /> Purpose/Background: <br /> PURPOSE <br /> Authorize staff to utilize $5,000 of the EDA budget to select, design, and publish an ad in the MN DEED/Business <br /> Climate annual publication. <br /> BACKGROUND <br /> In 2015,the State of Minnesota, Department of Employment and Economic Development(DEED),began utilizing <br /> "Business Climate" magazine as their official general marketing publication, for economic development purposes. <br /> This magazine is published in print(10,000 copies),hosted on a website,and available electronically. This <br /> magazine is used by the State to respond to prospects/developers/site-selectors/etc. interested in Minnesota,and at <br /> business development events/trade-shows/meetings/etc. (throughout the U.S. and globally). <br /> The DEED/Business Climate publication includes an opportunity for local units of government to place <br /> advertisements. For example, the 2016 publication included ads from Elk River,Blaine,Coon Rapids, Otsego, <br /> Brooklyn Park, and Anoka County(to name a few nearby entities). City's that participate receive the year-long <br /> benefit o£ <br /> •Online magazine presence (Business Climate Magazine, 300,000 visits in 2015). <br /> •Electronic, sharable,linkable, copy(City website, forward via emails, etc.). <br /> •Magazine is mailed to company owners and corporate level decision makers for all Fortune 500 companies, <br /> entrepreneurs, talent prospects, site selectors,relocation professionals, law firms, CPA firms,realtors, etc. <br /> commercial real estate professionals nationally(sent from Business Climate on behalf of Minnesota). <br /> •Publication is used extensively by DEED (various outlets,as described previously). <br /> •Business Climate will create artwork for City--can be used for other advertisements/copied. <br /> Notification: <br /> NA <br /> Observations/Alternatives: <br /> LINKS <br /> httys://www.youtube.com/watch?v=36vi-ugrLOs&fcature=voutu.be <br /> www.BusinessClimate.com <br /> http://www.businessclimate.com/state-of-minnesota-economic-development-digital-magazine/ <br /> EXAMPLE ADS <br /> •Full page - $4,085 with(1)online medium rectangle (Top)—$4,985 also with MN Livability Home Page <br /> (Top)online medium rectangle Ad- $5,885. <br /> •Two-Thirds Page Bleed(only ad on page) -$3,565 with(1)online Leaderboard(top) - $4,465 also with MN <br /> Livability Home Page (Top)online Leaderboard Ad- $5,365. <br /> • -Half--page vertical -$2,985 with(1)online leaderboard(top)—$3,885 also with MN Livability Home Page <br />