Agenda - Economic Development Authority - 06/02/2016

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EXECUTIVE SUMMARY THE PROGRAM'S PURPOSE: Recruit and attract new businesses to the area by reaching a highly targeted audience of site selectors, c-level executives, talent prospects and relocation professionals. We actively promote key topics, such as business climate, health, energy, transportation, technology and livability. PROGRAM COMPONENTS: • A newsstand-quality publication with engaging photography highlighting your business climate and quality of place. + - • A digital magazine that's accessible on computers, tablets and mobile phones. -- • BusinessClimate.com is an economic development and business portal that allows you to expand the reach of your brand. • Livability.com is a national quality of place and relocation website that allows you to recruit talent. . DISTRIBUTION: - � PRINT: Print magazine that is distributed throughout the year by the Economic Development Corporation and " additional channels, including: • • Direct mailings to site selectors, c-level executives and relocation professionals(law firms, CPA firms, realtors, etc.) • Trade shows, Conferences and Events REACH: This program reaches a targeted audience - site selectors, c-level • Commercial Real Estate Professionals executives and relocation professionals. The publication is also sent (CCIM, SIOR) out to talent prospects who are looking for more information about • Major Employers the overall business climate and quality of place before relocating to • Mailed to prospects inquiring about the region the area. • Regional Partners IMPACT• • Recruitment The publication allows the Economic Development Corporation, • Public Placement and surrounding communities, to be more effective at promoting the region's amenities. The program allows your organization to get in ONLINE: front of key decision makers earlier in the site selection process. An inbound marketing model that consistently produces quality content on BusinessClimate.com and Livability.com drives readers back for more information. Includes: ADVERTISER ADVANTAGES: • Search Engine Optimization(SEO) RELATIVE EXCLUSIVITY: • Social Media Campaigns(Facebook, A limited number of advertisers help increase your exposure. Twitter, Linkedln, etc.) • Email Marketing COMPETITIVE ADVANTAGE: Opportunities to be in front of new business prospects earlier in the • Content Engagement Campaigns decision-making process. • 155%increase in traffic since 2014 LINKABILITY: • 64%of our traffic comes from mobile devices Multiple links from the digital magazine and BusinessClimate.com route prospects back to your website.