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The National Citizen SurveyTM <br />with objective characteristics of the community (e.g., feelings of safety correlated with rates of crime). There is a <br />body of scientific literature that has investigated the relationship between reported behaviors and actual <br />behaviors. Well-conducted surveys, by and large, do capture true respondent behaviors or intentions to act with <br />great accuracy. Predictions of voting outcomes tend to be quite accurate using survey research, as do reported <br />behaviors that are not about highly sensitive issues (e.g., family abuse or other illegal or morally sanctioned <br />activities). For self -reports about highly sensitive issues, statistical adjustments can be made to correct for the <br />respondents' tendency to report what they think the "correct" response should be. <br />Research on the correlation of resident opinion about service quality and "objective" ratings of service quality <br />vary, with some showing stronger relationships than others. NRC's own research has demonstrated that residents <br />who report the lowest ratings of street repair live in communities with objectively worse street conditions than <br />those who report high ratings of street repair (based on road quality, delay in street repair, number of road repair <br />employees). Similarly, the lowest rated fire services appear to be "objectively" worse than the highest rated fire <br />services (expenditures per capita, response time, "professional" status of firefighters, breadth of services and <br />training provided). Resident opinion commonly reflects objective performance data but is an important measure <br />on its own. NRC principals have written, "If you collect trash three times a day but residents think that your trash <br />haul is lousy, you still have a problem." <br />Survey Sampling <br />"Sampling" refers to the method by which households were chosen to receive the survey. All households within the <br />City of Ramsey were eligible to participate in the survey. A list of all households within the zip codes serving <br />Ramsey was purchased based on updated listings from the United States Postal Service. Since some of the zip <br />codes that serve the City of Ramsey households may also serve addresses that lie outside of the community, the <br />exact geographic location of each housing unit was compared to community boundaries using the most current <br />municipal boundary file (updated on a quarterly basis) and addresses located outside of the City of Ramsey <br />boundaries were removed from consideration. <br />To choose the 1,5oo survey recipients, a systematic sampling method was applied to the list of households <br />previously screened for geographic location. Systematic sampling is a procedure whereby a complete list of all <br />possible households is culled, selecting every Nth one, giving each eligible household a known probability of <br />selection, until the appropriate number of households is selected. Multi -family housing units were over sampled <br />as residents of this type of housing typically respond at lower rates to surveys than do those in single-family <br />housing units. Figure 1 displays a map of the households selected to receive the survey. In general, because of the <br />random sampling techniques used, the displayed sampling density will closely mirror the overall housing unit <br />density (which may be different from the population density). While the theory of probability assumes no bias in <br />selection, there may be some minor variations in practice (meaning, an area with only 15% of the housing units <br />might be sampled at an actual rate that is slightly above or below that). <br />An individual within each household was selected using the birthday method. The birthday method selects a <br />person within the household by asking the "person whose birthday has most recently passed" to complete the <br />questionnaire. The underlying assumption in this method is that day of birth has no relationship to the way people <br />respond to surveys. This instruction was contained in the cover letter accompanying the questionnaire. <br />30 <br />