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r Communityl0' <br />Site 2 Analysis: 7550 Sunwood Drive NW <br />Drive -Time Trade Area <br />The map on the previous page depicts the primary trade area for Site 2. The primary <br />trade area consists of a twelve -minute polygon, determined by Buxton's proprietary <br />drive -time technology. <br />Psychographics <br />The psychographic profile of the households within a twelve -minute drive -time of <br />Site 2 is presented below. <br />18% <br />15% <br />C 12%� <br />c <br />`i 9% <br />a <br />6% <br />0/0 <br />■ 7550 Sunwood Dr NW <br />I,, ..-i lil , I.,, , 1 , , _I, 1, <br />Al A3 A5 A7 E2 E4 E6 C2 C4 D1 D3 El E3 E5 F1 F3 F5 G2 G4 H2 H4 12 14 J1 J3 J5 K2 K4 K6 L2 <br />Segments <br />Dominant Segments <br />A segment that represents at least three percent of a trade area is a dominant <br />segment. By determining dominant segments and reviewing their segment <br />descriptions, lifestyle habits and preferences can be identified. Please refer to <br />Appendix C for additional segment description information. <br />Dominant Segments Description Households <br />A06 Small-town Success 2,188 <br />A07 New Suburbia Families 2,812 <br />B03 Urban Commuter Families 1,158 <br />B06 Successful Suburbia 430 <br />CO2 Prime Middle America 669 <br />FO1 Steadfast Conservatives 1,074 <br />F02 Moderate Conventionalists 613 <br />H03 Stable Careers 742 <br />K04 Urban Diversity 973 <br />:_ ,. __ _ ., .ensus Data. Data Source: Applied Geographic Solutions, 2000: Cemus Estimates and Projections 2008 Data <br />4 <br />