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Community/D <br /> Selecting Ramsey's Retail Site <br /> To begin the CommunityID process, the City of Ramsey selected two sites to be <br /> analyzed for possible retail development or revitalization. The locations of the two <br /> sites are shown on the following page. <br /> Buxton has examined the retail potential of the two sites based on the following <br /> analyses: <br /> • A primary drive-time trade area was delineated for each site <br /> • The customers in each trade area were segmented according to buying habits <br /> and lifestyles <br /> • A profile of Ramsey's customers within each of the two trade areas was <br /> developed <br /> • The surplus and leakage for 11 major store types and 49 minor store types <br /> were determined for the trade area <br /> The purpose of these analyses is to develop Ramsey"s Customer Profile. The <br /> Customer Profile is a snapshot of the customers that reside in Ramsey's trade area. <br /> Even though these consumers are complex and diverse, Buxton is able to capture <br /> and catalogue the extent to which potential demand for a retailer's goods and <br /> services are being met within the trade area. <br /> By overlaying Ramsey's Customer Profile with over 4,500 retail matching profiles in <br /> Buxton's proprietary database, we are able to identify major categories of retail that <br /> are candidates for location in Ramsey. This matching provides the basis for <br /> determining Ramsey's viability to attract retailers and restaurants and forms the <br /> basis for Buxton's recommendations and conclusions. <br /> With this analysis and Buxton's recommendations, Ramsey can make a more <br /> informed decision about investments in infrastructure and can focus resources on <br /> areas of higher retail development potential. <br /> 1 <br />