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T H E, <br /> Community/D° . . <br /> Site 2 Analysis: The COR, 7550 Sunwood Drive NW <br /> Drive-Time Trade Area <br /> The map on the previous page depicts the primary trade area for Site 2. The primary <br /> trade area consists of a twelve-minute polygon, determined by Buxton's proprietary <br /> drive-time technology. <br /> Psychographics <br /> The psychographic profile of the households within a twelve-minute drive-time of <br /> Site 2 is presented below. <br /> â– The COR,7550 Sunwood Dr NW <br /> 21% <br /> 18% <br /> 15%-7- 1 IW <br /> O) 12% <br /> m <br /> c <br /> 0 <br /> 2 <br /> m 9% <br /> a <br /> s% <br /> 3% <br /> 0% <br /> Al A3 A5 A] B2 B4 B6 C2 C4 D1 D3 E1 E3 E5 F1 F3 F5 G2 G4 H2 H4 12 14 J1 J3 J5 K2 K4 K6 L2 <br /> Segments <br /> Dominant Segments <br /> A segment that represents at least three percent of a trade area is a dominant <br /> segment. By determining dominant segments and reviewing their segment <br /> descriptions, lifestyle habits and preferences can be identified. Please refer to <br /> Appendix B for additional segment description information. <br /> Dominant Segments Description Households <br /> A06 Small-town Success 2,188 <br /> A07 New Suburbia Families 2,812 <br /> B03 Urban Commuter Families 1,158 <br /> B06 Successful Suburbia 430 <br /> CO2 Prime Middle America 669 <br /> F01 Steadfast Conservatives 1,074 <br /> F02 Moderate Conventionalists 613 <br /> H03 Stable Careers 742 <br /> K04 Urban Diversity 973 <br /> 4 <br />