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City plans call for replacin~ fifties modern Simpson Buick with a 'restaurant row' to complement the civic center. Simpson <br />would move to a new auto center. <br /> <br />out a good plan, you get a lot of ad hockery. <br />For example, you're adding more parking, <br />but I'm not sure that that won't be counter- <br />productive to the interlinking of some of <br />those buildings. <br /> Hamilton. What I see here is a place <br />that has no real center. Right now, you <br />seem to be about 95-percent auto-oriented. <br />It seems to me you've got to decide if you <br />want a pedestrian environment or not, and <br />if you do, you have to take some actions to <br />promote it. A filling station on one corner <br />of your commercial core and the high <br />school parking lot on another is not going to <br />do it. You've got to analyze the pattern of ex- <br />isting land uses and of parking. And you've <br />got to consider whether Firestone could, in <br />fact, become a pedestrian shopping street. <br />Maybe not, since it is a major highway. If <br />you decide it can be, you need to make <br />clear, through good urban design, which <br />portions are pedestrian and which are not. <br />Then you can set appropriate requirements <br />for use, height, parking, and so on. <br /> To get that kind of analysis, it seems to <br /> me, you need to do something like what we <br /> did in Los Angeles in connection with our <br /> centers plan. We identified the specific <br /> <br />functions within each of 52 centers, and <br />now we're thinking about wha, t incentives <br />and disincentives we can provide to get <br />more of the functions we want. <br /> Dubnoff. If you're going to serve the <br />local community, including the people who <br />don't drive, there's going to have to be some <br />kind of concentration of community ac- <br />tivities. The big problem now is that there's <br />no easy way to cross the strip. <br /> <br />In between <br />Heckman. I see some real strengths here <br />in your plans for the civic center area and <br />in the idea of developing automobile <br />centers close to the freeway. But I'm con- <br />cerned about what happens in between. <br />How are you going to deal with the rest? <br /> Tust/an. Yes, you have to ask how well <br />the strip functions as a strip. How well can <br />you get around on it by car? And how does <br />it look to the person in the car? <br /> Ryan. I'd like to extend the discussion <br />of land planning into the area of design. I <br />was struck this morning by the fact that you <br />don't use the local Southern California land- <br />scaping possibilities in a dramatic way. You <br />have a great opportunity to use those big <br /> <br />palm trees in a powerful design way. I saw <br />some huge ones, but there aren't enough <br />yet to define places or mark boundaries. Ifs <br />great that Firestone has distinguishable en- <br />tries at both ends. But they should be more <br />identifiable. <br /> Cutes. We're working on that. We have <br />plans to delineate the entrances to the city <br />with palm trees and new signs. <br /> Heckrnan. But don't stop with the en- <br />try signs. Carr~ the same theme through to <br />the public parking lots and the signage <br />around the civic center. If you're going to <br />start hammering on people about improv- <br />ing their signs, set a good example yourself. <br /> Using some of the taller landscaping in <br />the center of town is another way to make <br />it clear that there's some there there. You <br />already have some good parking lot and site <br /> <br /> Larser scale commercial and <br />industrial development Is <br />concentrated near the strip's west <br />and east boundaries. Planners <br />want to intenslb/ the o/ltce, retail, <br />and lnstttutional core between the <br />new hotel and Stonewood Shoppin~ <br />Center. <br /> <br /> <br />