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Successful single -loaded retail streets are rare, so to improve chances for suc- <br />cess, narrow the street or introduce a landscaped median that will tie the two <br />sides of the street together into one retail experience and make it easier for cus- <br />tomers to shop both sides of the street. <br />Recognize that street patterns also affect the pedestrian experience. In most <br />cases, one-way streets should be converted to two-way streets to eliminate the <br />raceway effect of one-way arterials and give the streets more of a neighborhood <br />character. <br />Convenient parking must be designed to enhance the pedestrian experience <br />and not detract from it. Traffic can be slowed by providing on -street parking — <br />this type of configuration protects shoppers from speeding traffic, allows <br />shoppers to park in front of the store, and creates a stronger connection to <br />the street. <br />Encourage multiple entrances to shops so they are accessible from the front <br />sidewalk as well as from off-street parking areas. <br />Landscaping and brick sidewalks — <br />often on a modest scale —add <br />significantly to a neighborhood's <br />ambiance for pedestrians and <br />shoppers as in West Chester, <br />Pennsylvania. <br />9 <br />