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Landscaping, street furniture, and other pedestrian amenities should be sensi- <br />tively designed so as not to block retail sight lines for motorists or shoppers. <br />High visibility for potential customers who are driving or walking by the <br />stores is as important for retail success as easy accessibility and parking. <br />Lighting should be bright enough to ensure security in the evening, but <br />sodium vapor —often referred to as "slum lighting" —should be avoided in favor <br />of white lighting, which renders more realistic colors, less sinister appearances, <br />and a more inviting, comfortable, and reassuring feeling for shoppers. <br />Set design standards and work with retailers regarding facade improvements, <br />appropriate historic preservation measures, store signage, awnings, window dis- <br />plays, and advertising. These details indelibly frame the pedestrian experience. <br />The city of San <br />Rafael, California, <br />encourages the <br />development of <br />housing as a way <br />of bringing life — <br />including evening <br />activity and <br />customers for <br />merchants —to its <br />commercial streets. <br />11 <br />