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(3) Public Relations/ Marketing Firms <br /> Private organizations that specialize in providing detailed/specific marketing for real estate--including <br /> in-depth targeted marketing campaigns. This could be useful for Ramsey in the areas of retail <br /> (restaurants and shopping), anchor users (theaters), hotels, and office users. This could also be useful in <br /> aiding staff with keeping our content/data fresh and out in the public eye (i.e. more press releases, <br /> facebook posts, etc.). <br /> These firms would likely bill like any professional services firm--by project or by hourly rate. These firms <br /> would pay a lot of attention to Ramsey's customized marketing/ PR needs. These firms would not have <br /> a high motivation to close deals. The City would use our EDA marketing dollars to fund this work(and <br /> potentially EDA professional services dollars). A benefit of this alternative is no commission payments <br /> on land transactions (i.e. we could maximize land proceeds). Also,we wouldn't be tied into a contract. <br /> If this route was utilized, staff would suggest hiring a PR firm to complete a specialized marketing <br /> package for three campaigns (retail, restaurants, and destination users--like hotels,theaters, community <br /> centers, etc.). Upon completion of marketing packages, the PR firm would develop a long list of <br /> prospects. The PR firm would send information to the prospect list. Then, either staff/or the PR firm <br /> would follow up with the prospect list. <br /> Examples:fallsagency.com, maccabee.com, antennaconsulting.com <br /> (4) Private Economic Development Services <br /> Organizations that specialize in aiding government agencies (and large utility companies) in maximizing <br /> the effectiveness of their economic development departments. Range of services is highly <br /> variable. Often times, these agencies have a plug-in to a base of traditional economic development <br /> prospects/contacts. Additionally, these agencies typically target website improvements and <br /> advertising campaigns. <br /> One example to consider is WEDA(word economic development alliance), they are based out of Texas <br /> and work across the US. For a fixed annual fee,they provide a pallet of economic development <br /> services. WEDA only works with 2-3 cities from each State. WEDA delivers 100+ leads of businesses <br /> considering relocation on an annual basis (traditional economic development, i.e. <br /> manufacturing). WEDA attracts prospects via their magazines, ads, websites, event attendance, <br /> relationships, the WEDA partnership board, and their brokerage. WEDA also has a network of nearly <br /> 8,000 restaurants and retailers--they would create a customized marketing campaign for our target <br /> market--and send out on our behalf. Any prospects Ramsey has would be managed by WEDA, via <br /> their CRM system. WEDA also offers website design and maintenance services. Lastly, WEDA has very <br /> strong tracking and reporting capabilities--they can track if prospects are opening our emails, if they are <br /> clicking on our website, etc. <br /> Examples:goldenshovelagency.com/gsa, WEDA attractmorelobs.com <br /> Page 3 of 5 <br />