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Introduction <br /> The City of Ramsey is committed to maintaining effective communication efforts with all of its key <br /> constituents. The City recognizes that good communication plays an integral role in its ability to responsibly <br /> grow the community, and provide quality,cost-effective,and efficient government services. <br /> This plan will outline the various audiences the City of Ramsey must communicate to on a regular basis and <br /> the overall key messages to be delivered.The purpose of this communication plan is to ensure the City has a <br /> consistent voice and message that reflects the City's strategic plan. <br /> Target Audiences <br /> The City of Ramsey's target audience can be broken down into four main categories: <br /> 1. Residents—Ramsey has over 25,000 citizens. This includes homeowners,renters,and various <br /> family-members. <br /> 2. Businesses—Ramsey is home to hundreds of businesses. This audience includes owners,executives, <br /> and managers of Ramsey businesses,and prospect businesses. <br /> 3. Visitors—Thousands of people travel to,or through,Ramsey annually. This audience includes <br /> visitors,commuters,shoppers, and employees of local businesses. <br /> 4. Developers—Ramsey is the second fastest growing community in Anoka County,with over 1,200 <br /> acres of greenfield still untapped. This audience includes developers,brokers,builders, and <br /> contractors. <br /> Key Strategic Messages <br /> The City of Ramsey's communication efforts are centered on the following key messages: <br /> 1. Ramsey is a financially stable community. <br /> A. Ramsey believes low and stable tax rates are crucial to responsibly managing a municipality. <br /> B. Ramsey makes strategic community-wide investments that will maintain a high quality of life <br /> for residents. <br /> C. Ramsey utilizes economic development efforts to help balance the revenue side of the City's <br /> budget,and to attract desired businesses and services to the community. <br /> 2. Ramsey is a connected community. <br /> A. Ramsey's transportation systems must allow people to safely and efficiently connect,both <br /> locally and regionally. <br /> B. Ramsey is a destination city that needs reliable transportation systems to connect it to and <br /> from other destinations. <br /> 3. Ramsey is focused on its constituents. <br /> A. Ramsey engages its citizens and businesses, and continuously obtains feedback. <br /> B. The City takes pride in the perception of Ramsey,and the Ramsey brand. <br /> 4. Ramsey is an effective organization. <br /> A. Ramsey utilizes a strategic plan and core values to guide its organization. <br /> B. Ramsey employees and elected officials drive the success of the organization. <br /> 1 <br />