Agenda - Council - 05/09/2017 - Laserfiche WebLink

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Motion carried. Voting Yes: Acting Mayor LeTourneau, Councilmembers Kuzma, Williams, Johns, Riley, and Shryock. Voting No: None. Absent: Mayor Strommen. 7.09: Consider Approval of Strategic Plan City Administrator Ulrich reviewed the staff report and recommendation to formally approve the Strategic Plan, which is reviewed and approved on an annual basis. He stated the process began with workshops in February, then discussion of strategic imperatives of the Plan, including financial stability, connected community, a smart, citizen -focused government, and effective organization. He noted this is a planning document only and is being presented for approval. City Administrator Ulrich said the proposed Strategic Plan refers to 33 specific tactics and will be formally presented to the City's Boards and Commissions. Councilmember Riley commented that previous drafts included Highway 10 corridor image and now refers to "key corridors" which is more diluted. He said he does not want Highway 10 forgotten and asked that the language be stronger. City Administrator Ulrich said additional language can be added to Tactic #20 to improve appearance of Highway 10 and break it down separately. Councilmember Shryock suggested adding language of improved major corridors on others for future decisions. Acting Mayor LeTourneau said he does not want to dilute the direction either but asked staff if we are addressing issues currently or if what we are doing now has momentum. Community Development Director Gladhill outlined the work to address this point but said staff is currently very reactionary through code enforcement and that Economic Development staff is working to purchase sites and identify other tactics. He said metrics could include clean-up of key corridors and break out of Highway 10 but that outcomes can have separate bullets or be its own key outcome indicator. Councilmember Riley requested that Highway 10 be its own tactic. City Administrator Ulrich said staff can amend the Plan and then identify RALF and other funding mechanisms to address Highway 10. Councilmember Johns said Highways 47 and 5 should be highlighted as well and removed from the neighborhood and business district tactic. Councilmember Riley agreed. Motion by Councilmember Williams, seconded by Councilmember Johns, to approve the Strategic Action Plan 2017 Update, dated April 25, 2017, as amended, creating a separate Tactic for Highways 10, 47, and 5. City Council / April 25, 2017 Page 10 of 12