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Work Plan Proposal <br />Corridor Improvement Program <br />Purpose <br />The City has an adopted Strategic Plan that includes an initiative to improve the image of key corridors <br />such as Highway 10. The City continues to get feedback from various industrial, commercial, and <br />residential stakeholders that the image of Highway 10 is an issue that needs to be addressed. The City <br />Council first desires to work with the community and stakeholders to identify/confirm that the <br />consensus of the community is that an image issue does exists, and continue to work with the <br />community and stakeholders to identify strategies to address the issue, if needed. The City Council <br />desires to take an incentive -based approach, rather than an enforcement -based approach. <br />Key Steps in Plan Development/Plan of Action <br />In order to move from discussion to action, this Plan of Action is offered as a guide to complete the <br />desired initiative in a reasonable timeframe and to ensure that this remains a high priority for the <br />community. <br />1. Authorize Work Plan (this step) <br />2. Engage Stakeholders <br />3. Adopt a Plan of Action (Corridor Improvement Program) <br />4. Implement Strategies <br />Sidebar 1— somewhere in this document we should provide an update on the direction to address 'low <br />hanging fruit' administratively. This would be another update of the Staff Corridor Tour. <br />Sidebar 2 — somewhere in this document we should note our plan to create a consolidated geometric of <br />the Ramsey Corridor that shows the full project upon completion (rather than the 20+ individual slides <br />in the Study itself). <br />Step 1: Authorize Work Plan <br />In order to ensure that all are moving towards a common goal in a manner that meets the needs of <br />policy makers, a Work Plan is first developed to hold the project team accountable for completing key <br />tasks at agreed upon timeframes. <br />Authorizing Work Plan is planned for January 24, 2017. <br />Step 2: Engage Stakeholders <br />