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\` BRANDED HOME PAGE <br />HowWeTellYourStory <br />• Content about your state will be displayed on <br />Livability.com as a branded home page and on <br />sections of the site devoted to specific regions within the <br />state page. As a result there are far more entry points to <br />lead viewers to your state's content. <br />• Capitalizing on Livability's success in building traffic <br />through content promotion, specific articles about the <br />region's assets will be promoted digitally to promote <br />your state's content. <br />• Articles about the state or specific attributes of <br />its business community will be displayed in other <br />strategic locations on the site, meaning some articles <br />may also display on primary cities within the state or <br />as business content on the well -trafficked Livability <br />state pages. <br />• Content promotion strategies have proven effective <br />to engage readers with the state's content and will <br />continue to attract visitors to specific articles about the <br />state. Linking strategies will also attract them to the home <br />page for a rich overview of the state's assets. <br />• Expanded visibility for the digital magazine. In <br />addition to strategically placed articles and photographs, <br />the digital version of the print magazine, also viewable <br />on mobile devices, will be displayed on the branded home <br />page, primary city home pages and the region's state page. <br />• Constituent cities will be eligible for content upgrades <br />to showcase their assets on Livability's city pages. <br />• Advertisers benefit by having a rotating presence <br />on multiple pages displaying the region's contents, <br />including the city pages of all primary cities in the region. <br />Wherever the magazine content is published, your ads will <br />display. The equivalent of a billboard being on every road <br />leading into town. <br />• <br />Eastern t4C Economic Development <br />ton Lon moral C.&„a sf iIG ,f..FirCls <br />— ' i.w,.M lar.4000. 0010.* t...+a+ll,00aafOld <br />i <br />dim.af.wl c.., i's...,. <br />, w.,ow..r_.. a f,m.� <br />PPIII <br />1rh.N. • tams. 4E kap ytia.t <br />Mara. M..tl, C.r.w. .b.•.A. <br />114944441.4.14.11.1.1*. <br />• <br />o.lir.ir/Lh Lisa Worms u.y Ya.a.a4..en folsow!lvfk Salami Paw Lh ctsr. n..rrae <br />1•Imrr Iamb l4rar Oar Crook!. Carra c.r,.r.la.xa..a.•. hi w. Lora. i'wa.m..aaa Irma. <br />", ....w•._�.. <br />▪ � <br />ily,w- <br />v �$«Mil <br />limi4amman9merNW. •••- •••••1- • • • -1- •••• - • • ......••. _ <br />r. a...m.sware .....• ,•••••. <br />ar.a...aeai,4/0.0.4...•._,...,L. .�. <br />WV. !Aiwa--� y <br />EASTERN <br />NORTH CAROLINA <br />ForrnLila for <br />GROWTH <br />Iflas ':yam,. ,j1��'1 <br />Branded Home Page Example <br />