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' SPONSORED CONTENT <br />selling Your Story, <br />Promoting Your Brand <br />Content Marketing: informing and engaging a target audience by <br />selling without selling <br />Let a Livability Media team of writers, photographers, editors and designers tell <br />your story in a custom publication designed for print and online exposure. An 8- or <br />16-page section will be inserted in your magazine, strategically posted online and <br />promoted via in -feed editorial display. In addition, the digital version of your section <br />can enrich your own website with high -quality, shareable content. <br />CHOOSE FROM FULL OR DIGEST SIZE SECTIONS TO FIT YOUR MARKETING GOALS: <br />Choose from: <br />• Community Profile <br />• Economic <br />Development <br />• Major Community <br />Stakeholders <br />• Tourism <br />EG <br />DEL SOL <br />s, <br />G Cl.[Sp4. <br />..tom-:7a" <br />n•, <br />HIGH QUALITY <br />CARE CLOSE <br />TO HOMt <br />DISCOVCYOUR AUTHENTIC <br />SOUTERN IDAH <br />I',4H0 <br />AEROSPACI <br />INDUSTRY <br />MINC <br />,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, <br />HOW CAN I USE THESE <br />MARKETING TOOLS? <br />Your sponsored content section is a <br />great tool to promote your business <br />and your cause, and can be used in a <br />variety of ways, including: <br />• Recruiting staff, students, <br />relocating businesses and/or <br />families <br />• Showcasing new or enhanced <br />facilities and programs <br />• Educating business' decision - <br />makers and site -location <br />professionals <br />• Enriching web <br />communications and social <br />media profiles <br />• Extending branding in print <br />and online at places such as <br />trade shows and events <br />• Sending out as a direct mail <br />piece to customers and <br />prospects <br />• Providing content for reports <br />and newsletters to customers <br />and/or constituents <br />• Highlighting the region's <br />individuality and vitality - <br />its quality of place <br />• <br />• <br />• <br />• <br />• <br />Content marketing <br />is creating high - <br />quality, valuable <br />content to attract, <br />inform and engage <br />an audience, while <br />also promoting your <br />brand. The key word <br />here is "valuable: <br />Forbes <br />