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Buton <br />!Dentifying Customers <br />Group Structure <br />Segment Group <br />I Label I <br />B <br />Affluent Suburbia <br />11.19°°o <br />Upscale America <br />13.26% <br />B02 <br />B03 <br />B04 <br />B06 <br />C <br />Small-town Contentment C01 <br />CO2 <br />7.64% CO3 <br />C04 <br />C05 <br />E <br />American Diversity <br />9.73% <br />E01 <br />E02 <br />E03 <br />E04 <br />E05 <br />E06 <br />F <br />Metro Fringe <br />10.63% <br />F01 <br />F02 <br />F03 <br />F04 <br />F05 <br />H <br />Remote America G01 <br />G02 <br />7.39% G03 <br />G04 <br />Aspiring Contemporaries H01 <br />H02 <br />11.18% H03 <br />H04 <br />Rural Villagesan 0 <br />4.77% I03 <br />I04 <br />I05 <br />J <br />Struggling Societies 01 <br />8.20% <br />105 <br />K <br />L� <br />Urban Essence <br />8.63% <br />Varying Lifestyles <br />0.80°%° <br />K01 <br />K02 <br />K03 <br />K04 <br />K05 <br />K06 <br />L01 <br />L02 <br />L03 <br />Seqment Name <br />America's Wealthiest <br />Dream Weavers <br />White-collar Suburbia <br />Upscale Suburbanites <br />Enterprising Couples <br />Small-town Success <br />New Suburbia Families <br />Status -conscious Consumer <br />Affluent Urban Professionals <br />Urban Commuter Families <br />Solid Suburban Life <br />Second -generation Success <br />Successful Suburbia <br />Second City Homebodies <br />Prime Middle America <br />Suburban Optimists <br />Family Convenienfe <br />Mid -market Enterpri e <br />Nuevo Hispanic Families <br />Working Rural Communities <br />Lower -income Essentials <br />Small-citx Endeavors <br />Ethnic Urban Mix <br />Urban Blues <br />PrcifesssionUrbanites <br />Suburban Advantage <br />American Great Outdoors <br />Mature America <br />Steadfast Conservatives <br />Moderate Convee.ptionalists <br />Southern Blues <br />Urban Grit <br />Grass -roots Living <br />Hardy Rural Families <br />Rural Southern Living <br />Coal and Crops <br />Native Americana <br />Young Cosmopolitans <br />Minority Metro Communities <br />Stable Careers <br />Aspiring Hispania <br />Industrious Country Living <br />America's Farmlands <br />Comfy Country Living <br />Small-town C nnviions <br />Hinterland Famthes <br />Rid ,ged Rural Style <br />Latino Nuevo <br />Struggling City Centers <br />Co11ep_e Town Communities <br />Metro Beginnings <br />Unattached Multi -cultures <br />Academic Influences <br />African -American Neighborhoods <br />Urban Diversit\ <br />New Generation Activists <br />Getting By <br />Military Famil Life <br />Major University Towns <br />Gray Perspectives <br />of US Households Paee # <br />1.14% 6 <br />1.74% <br />1.43% <br />0.84% <br />0.84% <br />2.38% <br />2.82% <br />1.55% <br />1.44% <br />6.33% <br />0.63% <br />2.40% <br />0.91% <br />0.74% <br />3.52% <br />0.61% <br />1.93% <br />0.84% <br />2.73% <br />1.06% <br />0.83% <br />1.95% <br />1.89% <br />1.74% <br />2.09% <br />1.15% <br />1.37% <br />1.48% <br />6.51% <br />1.60% <br />0.92% <br />0.55% <br />1.05% <br />2.70% <br />2.71% <br />1.81% <br />0.18% <br />3.22% <br />2.20% <br />4.29% <br />1.48% <br />1.30% <br />1.04% <br />0.73% <br />0.48% <br />1.23% <br />1.62% <br />2.91% <br />1.72% <br />0.98% <br />0.98% <br />0.38% <br />0.47% <br />1.93% <br />2.44% <br />2.37% <br />1.05% <br />0.31% <br />0.27% <br />0.22% <br />©Experian 1 <br />